97 Changing Consumer Behavior with Sarah Paiji Yoo, Founder of Blueland
Well Made
English - October 23, 2019 12:00 - 56 minutes - 51.4 MB - ★★★★★ - 91 ratingsBusiness Arts Design design packaging manufacturing business entrepreneurship kickstarter ecommerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 96 Running Authentically with Matt Taylor, Founder of Tracksmith
It's hard to believe that Blueland only launched this year. In fact, it's hard to believe that stores are still stocked with single-use bottles of cleaner. It's definitely not easy to change consumer behavior around CPG items, but Blueland has already made a real splash with their just-add-water cleaning tablets and this is just the beginning.
We've heard how Leaf Shave, Seed, and Ollie have embraced the refill model, now, Blueland founder Sarah Paiji Yoo is sharing how she took that model and dehydrated it. Listen in to go behind the scenes of Blueland's rapid growth, the struggles to find a manufacturer for their cleaning tablets, and pitching on Shark Tank.