17 Making Science Personal with Craig Elbert
Well Made
English - March 30, 2017 19:52 - 40 minutes - 37.4 MB - ★★★★★ - 92 ratingsBusiness Arts Design design packaging manufacturing business entrepreneurship kickstarter ecommerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 16 Becoming Your Own Refuge with Jesse Genet
Next Episode: 18 Being Frank with Jess Hatzis
For two years, Craig Elbert was the Vice President of Marketing at Bonobos, and now he runs a vitamin company. So, what's the connection between great trousers and daily vitamins? Besides Craig, it's the category of Vertical Commerce Brand.
Craig experienced first hand the overwhelming lack of clarity in vitamin and supplement stores. With his background at Bonobos, he saw this as an opportunity to use the direct-to-consumer, VCB model to build a brand that people loved. In this episode of Well Made, Stephan talks to Craig about and the first few months of launching of Care/Of and how he's brought his marketing experience to the world of vitamins.