137 Subscribing to a shoe with Caspar Coppetti, Co-founder of On

The first step to making Cyclon, On's recyclable shoe, was to use a single family of materials — polyamide (made from castor beans!). But that's just one piece of the cradle-to-cradle puzzle.

To capture the shoes for recycling, they've developed a subscription model and a dedicated recycling stream. Staying true to the mission, these shoes aren't recycled to turn into other plastic goods down the line — they're recycled into new Cyclon shoes.

It's an experiment that co-founder Caspar Coppetti says is aimed at not only revaluing waste in the supply chain, but slowing down our behavior of consumption. In this episode, he goes in the weeds on sourcing, manufacturing, and open source sustainability after talking about the origins of On and their unique philosophy on sponsorship.

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