128 Giving a Crap with Danny Alexander, co-founder and CPO of Who Gives a Crap

Well Made

English - September 02, 2020 11:00 - 47 minutes - 43.6 MB - ★★★★★ - 92 ratings
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Previous Episode: 127 Adopting new shopping behaviors with Dan Frommer, founder and Editor-in-Chief of The New Consumer

Next Episode: 129 Unlearning and reeducating with Céline Semaan, founder of Slow Factory

At the beginning of the pandemic, we all discovered that toilet paper is a product that we've taken for granted. But since 2012, Danny Alexander, Co-founder and CPO of Who Gives A Crap has unraveled the true potential of the stuff.

From launch, Who Gives a Crap has had purpose built into their business. They donate half of all their profits to non-profit organizations that are working to improve access to hygiene, water and basic sanitation in developing countries. With a 1,100% increase in sales, that's totaling out to a staggering $4m donation this year.

On top of that, the bulk of the toilet paper they sell is made from 100% recycled paper, and the rest is made from bamboo.

Their witty toilet humor and playful patterns may not be what you'd expect from a brand so grounded in giving back, and that's exactly the idea. In this episode, Danny talks sourcing, branding, and scaling to meet the demands of a pandemic.

You can find images and link on the Lumi Blog.