108 Culling Through the Clutter with Emily Schildt, founder of Pop-Up Grocer
Well Made
English - February 05, 2020 13:00 - 55 minutes - 51 MB - ★★★★★ - 92 ratingsBusiness Arts Design design packaging manufacturing business entrepreneurship kickstarter ecommerce Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The grocery store model hasn’t adapted with how people shop. Traditional big box stores stock up on everything under the sun and rely on small margins based for big cart sizes. With traditional grocery stores struggling and US consumers being slow to adopt online grocery, Emily Schildt saw an opportunity to prioritize discovery over convenience as a way to help people find brands they actually love.
Pop-up Grocer is a highly curated 30-day activation featuring grocery brands that get an A+ for innovation, nutrition, and design. Emily has thoughtfully positioned Pop-Up Grocer to be an exciting space that leaves people wanting more. Just ahead of their Venice launch on February 7, she is sharing the careful balance between curation and discovery, the importance of location, and the paths envisions for Pop-Up Grocer in the future.
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