103 Creating a Customer Journey with Mike Lackman, CEO of Trade Coffee

Well Made

English - December 18, 2019 18:09 - 1 hour - 68.6 MB - ★★★★★ - 91 ratings
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Previous Episode: 102 Reflecting the World As It Is with Alexandra Waldman, Co-founder and Creative Director of Universal Standard

Next Episode: 104 Prioritizing the Long Term with Stuart Landesberg, CEO and Co-founder of Grove Collaborative

Trade Coffee ships customers new coffee based on their tastes. It's a subscription, but CEO Mike Lackman says that part s a necessary evil. Some subscriptions help you discover new products while others help you replenish the products you already love. Trade does a bit of both.

Mike comes from an operational background and this episode is a deep dive into how Trade approaches each component of their supply chain. From the roaster dashboard to their new compostable bags, every step has been optimized to create a journey that keeps customers coming back.

Find more links and images from this episode on the Lumi blog.