The Power Of Story, Your Partner Sales Channel And Making Great Hires

@Mike Adams is author of #7StoriesEverySalespersonMustTell and heads up global partnerships at #Anecdote, Story Powered Sales

We revisit the subject of story telling by looking at the stories required by buyers at each step of the buying cycles. We focus on memorable story telling through channel partner sales and the use of story to help prospects diagnose their own problems. We dig into several story types that create trust

Personal story
Company creation story
Insight story
Success story

We also rip apart why company stories produced by marketing departments are not stories; they're just a series of often boring, unrelatable facts. Mike explains the anatomy of great stories

sequence of related events
start, time, date, place
unpredictable turn of events
a central character usually a successful client experiencing the hero's journey
the reason behind the story makes a business point

We do a live story workshop to develop an effective success story using Mike's 6 steps
 
Contact Mike via LinkedIn: linkedin.com/in/m1keadams
Websites
anecdote.com  (Putting Stories to Work)

mysevenstories.com  (Seven Stories Book Website)

Twitter: MikeAdamsSales--To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi