Grow a Spine and Charge What You Are Worth

TheInquisitor Podcast with Marcus Cauchi

English - May 05, 2023 00:16 - 1 hour - 112 MB - ★★★★★ - 9 ratings
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Previous Episode: The Sales Enigma: Decoding Success in Direct & Partner Sales for Management

Next Episode: Harnessing AI: Enhancing Critical Thinking Skills and Expanding Horizons 🌈

Tim J Smith of Wiglaf pricing shares my view that discounting is a sin. Giving away margin because your reps have a bad money concept is unforgivable.

How often does a founder or leadership team encourage discounting? Do you ever calculate what the true, full hidden cost of an initial discount will be over a customer's lifetime? It'll make your FD or CFO weep.

Tim and I don't pull any punches. This will be an uncomfortable listen for many of you.

Contact Tim linkedin.com/in/drwiglaf

wiglafpricing.com (Wiglaf Pricing)
wiglafjournal.com (Wiglaf Journal)
depaul.edu (DePaul)

Email: [email protected]

Twitter Mentions

@timo437