Kyle Kostesich, Executive Creative Director at ICR — ICR Industry Reports: Branding + Creative Practice
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English - June 08, 2022 08:04 - 20 minutes - 27.8 MB - ★★★★★ - 66 ratingsManagement Business Marketing icr corporate corporate ecosystem financial ecosystem finance equity value business leadership public companies ipo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Summary:
Your brand is your promise. It's how you signal to stakeholders who you are and what you stand for. With so much on the line, it's no wonder that a messy brand can have a huge impact on your business.
Joining me for this installment of ICR Industry Reports, the mini-series where we profile some of the industry leaders within ICR, is Kyle Kostesich. Kyle is the Executive Creative Director for ICR's Branding + Creative practice, having spent the last 15 years leading ICR's creative teams in the areas of branding, marketing, digital media, web design, and more. Coming from a diverse creative background, Kyle has worked with clients across numerous sectors, developing successful campaigns for luxury brands, like The Ritz-Carlton, global financial giants, like Mirae Asset, well-known consumer names, like Planet Fitness, and healthcare industry titans, like Pfizer.
In this episode, I speak with Kyle about the elements of a strong branding strategy, how the Branding + Creative practice adds value for ICR clients, and the long-term benefits of creating a great brand, both internally and externally.
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