Eli Manning and Drew Sheinman, Partners at Brand Velocity Group — Pro Sports and Private Equity: A differentiated approach to managing PE portfolios
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English - May 04, 2022 08:05 - 25 minutes - 35.3 MB - ★★★★★ - 66 ratingsManagement Business Marketing icr corporate corporate ecosystem financial ecosystem finance equity value business leadership public companies ipo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Summary:
A company culture where you win together or lose together as a team gives everyone an incentive to perform at their best. It also creates supportive environments where strategic risk-taking is encouraged, opening the door to new opportunities. In private equity, a lot of scrutiny goes into every investment decision, but there's one factor that has historically been overlooked: human capital. However, there's been a shift in recent years. Companies ahead of the curve in recognizing value in the human element in their portfolio companies now have a chance to pull ahead in what is becoming an increasingly competitive space.
My guests today, Eli Manning and Drew Sheinman, are both partners at Brand Velocity Group. BVG is a PE firm with a unique investment approach, partnering with the companies they acquire to help them innovate and accelerate their businesses through specialized operating resources, in-house marketing, and their thoughtful approach to human capital. Before joining BVG as founding partner, Drew's career spanned time with William Morris Endeavor, Coca-Cola, Madison Square Garden, the Baltimore Orioles, the New York Mets, and the Breeders' Cup (among others). He's also made some significant industry contributions including developing new financial models for commercial real estate, and athletes becoming business owners. Eli Manning is a two-time Super Bowl winning NFL quarterback and two-time Super Bowl MVP, who has turned his attention to private equity and brings along an impressive track record of adding value to the brands he endorses, invests in, and is otherwise associated with.
In this episode, I learn about the ways BVG differentiates from other firms, and why they felt like the right fit for Eli as he was considering his next move post-retirement from the NFL.
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