Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe
24 episodes - English - Latest episode: 2 months ago -A podcast covering business tips and advice for wedding photographers and industry pros.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
3 books that helped me level-up my business and my life
February 21, 2024 21:00 - 28 minutes - 19.4 MBHillary comes to you with a solo episode, sharing a quick book review and highlights on the top 3 business books that can take your business to the next level along with lots of helpful insights and tid-bits. 1. Company of One: by Paul Jarvis 2. Get Rich, Lucky Bitch: by Denise Duffield-Thomas 3. The Big Leap: by Gay Hendricks Honorable Mentions - Chillpreneur: also by Denise Duffield-Thomas - I know how she does it: by Laura Vanderkam - The Creative Habit: by Twyla Tharp - Originals:...
The 5 Photographer + Client touchpoints you should know
February 09, 2024 05:00 - 57 minutes - 39.3 MBBIG ANNOUNCEMENT!! Hillary of Kayloe Bridal is permanently joining Casi and Wedding Salt as *co-host* and is here to stay! If you don't know Hillary yet, she is the owner and Designer at Kayloe Bridal, planning weddings in Portland, Oregon. Follow her on Instagram @kayloebridal In today's episode, we dive into the 5 key touch points we think every Photographer should have with their clients and what it looks like to have a Planner involved in each one. The touch points we cover: 1. Inq...
2024 Predictions for the Wedding Industry with Kayloe Bridal
January 20, 2024 21:00 - 1 hour - 49.1 MBIn this episode, Hillary, the owner and planner of Kayloe Bridal and I talk about what we forsee in the wedding industry in 2024, the importance of hiring a planner, trusting your vendors, and some photography predictions I see coming this year. Follow us on Instagram for so much more! @weddingsaltpodcast / @kayloebridal / @casiyostphoto
Chat with Hillary of Kayloe Bridal - Discussing the wedding industry, professionalism, balance as a mom
November 30, 2022 15:00 - 1 hour - 56.7 MBFollow us on Instagram for so much more! @weddingsaltpodcast / @kayloebridal / @casiyostphoto
How to Incorporate Film into Your Wedding Photography Workflow
April 19, 2022 12:00 - 33 minutes - 23.3 MBHow can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want to get on my waitlist for my film course, you can click below to hop on that! 1) My waitlist for the Film Lab Course 2) The top film emulating presets I have found 3) My free guide on how to add film to your wedding workflow 4) Video comparing film sto...
The Top 15 Tools I Use to Grow My Business
April 11, 2022 12:00 - 35 minutes - 24.2 MBIn this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below! Get Honeybook for $8 per month using my code: CasiYost Get a discount on Quickbooks Self-Employed: Discount Link My blog post on the top 43 resources I use in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on I...
How to Position Yourself as the Expert & Professionalism
April 04, 2022 17:00 - 35 minutes - 24.5 MBThis week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on Instagram for so much more! @weddingsaltpodcast / @kayloebrida...
My Story
March 29, 2022 12:00 - 17 minutes - 9.98 MBWe all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance, you can make your own dreams come true. Follow us on Instagram for so much more! @weddingsaltpodcast / @kayloebridal / @casiyostphoto
Top Three Strategies to Move the Needle in Your Business
March 22, 2022 12:00 - 28 minutes - 19.4 MBDo you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the needle in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us ...
My Instagram Workflow to Reduce Overwhelm
March 15, 2022 12:00 - 22 minutes - 15.3 MBInstagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode. I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼 💻 Reach out at [email protected] to book. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follo...
The Top 5 Marketing Strategies to Attract Your Ideal Client
March 08, 2022 10:00 - 1 hour - 47.8 MBI personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy. In this episode we start with consumer behavior, where people search for vendors, and how to show up there. 👯 SEO Courses: 1) Catalina Jean 2) Dylan Howell + Corey Potter - Listen to their Podcast: Fuel Your Photos I also threw in some strategies that I stumbled up...
How to Refine and Think About Price to Attract Your Ideal Client
February 24, 2022 16:00 - 32 minutes - 22.2 MBPricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost...
How to Refine Your Product or Service to Attract Your Ideal Client
February 22, 2022 19:00 - 32 minutes - 21 MBMany times we don't have a strategic method to truly refine our product or service in a way that matches with what our ideal client or audience wants or needs. I am here to chat about how we can go about refining what we offer and knowing how to start that process. The amazing graphic designer I talked about is Marisa of Quill and Co. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow...
10. The real nitty gritty of what goes into styled shoots with Lindsay Newton
October 19, 2020 19:00 - 1 hour - 41.9 MBWe are talking all about the behind the scenes of styled shoots that you don't hear about. Learn how much a styled shoot can cost, the planning and thought processes, and the logistics that are necessary for making a styled shoot come to life. I chat with my friend Lindsay Newton of Till Death Do We Adventure on each of our takes about these for areas: 1) The purpose of a styled shoot. 2) The cost. 3) The vision. 4) Realities of styled shoots. Here are links to discounts for products...
9. Managing client expectations, clear communication, and client experience with Dorotheea Dragomir of Kamea Events
March 12, 2020 17:00 - 1 hour - 41.5 MBIn this episode, we take a deep dive in what it means to clearly communicate with clients in terms of wedding vision, how to make that vision come to life, create a great experience through workflow management, and how to work effectively with other vendors. The resources and podcasts are mentioned below! As always, thank you for following along. All reviews are appreciated and help the podcast show up for more people! Links: Kamea Events Kamea Events Instagram Podcast Mentions: Prof...
8. Interview with Chris Mai of Goodco Studios: How telling the story of your couples differentiates you.
February 28, 2020 03:00 - 1 hour - 43.7 MBIn this episode, I interview Chris Mai of Goodco Studios. He reveals his secret sauce for what differentiates him and what I personally think has led to his success. We talk about workflow, client expectations, and how to really make yourself stand out from everyone else. You'd be surprised to hear what we think it is and its not related to marketing! To see all of the amazing-ness that is Goodco Studios, you can find him at the following links: Goodco Studios Website Goodco Instagram ...
7. How building relationships grows your business with Chelsey Nichol of The Bindery
February 23, 2020 16:00 - 54 minutes - 37.8 MBIn this episode, we dive deep into how to actually grow your business through networking and the biggest lessons we have both learned about being business owners. I also said Chelsey Nichols, but it is Nichol (sorry Chelsey!). You can find more about Chelsey at The Bindery and at Type A Press. Links: 1) How To See Workshop (mention this episode for a discount!) 2) Tailwind 3) 50% off your first year with Honeybook 4) Quickbooks Discount with this Link 5) 15% off Narrative 6) Client Qu...
6. How I Make My Marketing Strategy Part 1
February 19, 2020 01:00 - 30 minutes - 21.2 MBI talk about the first fundamental steps and two questions I use to guide all of my marketing strategies and why in this episode. In part two, I'll cover the last half of my full marketing strategy! ****I also said that Tailwind is $150/month, but its actually $150 per year! Ooops! Links: 1) How To See Workshop (mention this episode for a discount!) 2) Tailwind 3) 50% off your first year with Honeybook 4) Quickbooks Discount with this Link 5) 15% off Narrative 6) Client Questionnaires 7)...
6: How I Make My Marketing Strategy Part 1
February 19, 2020 01:00 - 30 minutes - 21.2 MBI talk about the first fundamental steps and two questions I use to guide all of my marketing strategies and why in this episode. In part two, I'll cover the last half of my full marketing strategy! ****I also said that Tailwind is $150/month, but its actually $150 per year! Ooops! Links: 1) How To See Workshop (mention this episode for a discount!) 2) Tailwind 3) 50% off your first year with Honeybook 4) Quickbooks Discount with this Link 5) 15% off Narrative 6) Client Questionnaires 7)...
5. How to prepare your elopement clients for navigating the wilderness safely with Lindsay Newton
February 15, 2020 21:00 - 36 minutes - 25.4 MBIn this episode we talk with Lindsay Newton of Till Death Do We Adventure, an elopement and intimate wedding photographer. We chat about the things you need to do to keep your couples safe and how to truly prepare for a hiking elopement. I also chat with her about our partnership on an elopement workshop called "Till Death Do We Adventure Workshop" for photographers to prepare for just this. Included in the workshop you get four styled shoots as well as a guest teacher to help teach our ph...
4. The top nine things you should be doing in your off season to grow your business
December 04, 2019 20:00 - 38 minutes - 26.5 MBThe one thing I don't want photographers to do is burn out because the back-end work is too much or too daunting. I cover the top 9 things I do each off season and how it has helped me grow my business and prevent burnout. Vision Board Website Styled Shoots Ads during engagement season Editing Style Dialed in Education Honeybook Quickbooks Blogging + Narrative Links included in the episode: 1) How To See Workshop (mention this episode for a discount!) 2) Client Questionnaires 3) ...
3. Today we're talking about building a wedding day timeline and my photo backup process.
March 16, 2019 03:46 - 24 minutes - 17.2 MBOn todays episode, I chat with you guys about how I build a client timeline and the considerations I take when building it with them. I also have my eBook for timelines as well as my questionnaire for you! eBook Want my full detailed backup workflow? Go to my Blog to see the post about my workflow! Links: 1) How To See Workshop (mention this episode for a discount!) 2) Tailwind 3) 50% off your first year with Honeybook 4) Quickbooks Discount with this Link 5) 15% off Narrative 6) Clien...
1. Welcome to the very first episode! I talk Marketing, SEO, Editing and Hustle, and how I do each.
March 11, 2019 05:46 - 28 minutes - 19.3 MBIn this episode, I chat with you about real talk behind entrepreneurship in the industry including, Marketing Mindset, SEO, and the hustle.Want more? Go to my blog: https://casiyost.com/blogFind me on Instagram: www.instagram.com/casiyostphoto Follow us on Instagram for so much more! @weddingsaltpodcast / @kayloebridal / @casiyostphoto
2. In this episode I break down how I use Honeybook and my complete client workflow to save time!
March 11, 2019 05:27 - 34 minutes - 23.8 MBIn this episode, I chat about my client workflow, saving time with Honeybook, and setting up your finances so you aren't stressed come tax time. Interested in Honeybook? Use my code to get 50% off your first year. Use https://share.honeybook.com/casi697Want to learn more about how I grew my wedding photography business? I made a blog post about literally everything I have done here: https://casiyost.com/five-ways-i-grew-my-photography-business/Come find me at https://casiyost.comOn Instagram ...