Previous Episode: Perfect Is The Enemy Of Done
Next Episode: Stay Curious

There are certain performance indicators you should measure and optimize when evaluating your sales funnel/process. The five I'm watching closely are, traffic, leads, open rate, click through rate, and conversion rate.

Traffic and leads are no longer a challenge. Now I've got to focus on and optimize the other 3. That's what this episode of Follow-Up Fuel is all about.