TikTok feeds gen Z’s appetite for influencer authenticity
The Next Stage podcast by Web Summit
English - August 16, 2022 12:00 - 20 minutes - 13.9 MB - ★★★★★ - 1 ratingTechnology technology business innovation creativity conversation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It might seem like a mystery to gen X and elder millennials that younger social media users have fallen for TikTok, a platform that seems to be more about dance moves and viral challenges than anything else. But TikTok celebrity Josh Richards explains that gen Z prizes TikTok for its focus on authenticity in a world where influencers Facetune, Photoshop and filter their lives for followers.
Josh talks about his journey to success – all the way from filming duds in his mom’s basement to the moment when he went viral on TikTok – and discusses what his next ventures will be.
CrossCheck Studios founder and CEO Josh Richards was in conversation with Style Canada editor-in-chief Elise Gasbarrino on Centre Stage at Collision 2022.
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