Phil Fernandez @ Marketo: The Marketer Who Helped Jumpstart the SaaS Industry

In the early days of computers, software was sold as a one-off license. But why let someone pay you once when you can get that person to pay you for the same product multiple times? At least, that's the mantra of the Software As A Service industry, otherwise known as SaaS.

Helping lead the charge on a new business model of recurring, subscription software was Phil Fernandez and his marketing automation company, Marketo. Phil and Marketo wanted to democratize the marketing software industry by selling six and seven-figure pieces of software for a low, monthly subscription. And it worked!

In this episode of Web Masters, you'll hear about how Marketo would help revolutionize the way businesses -- both large and small -- managed (and paid for) their online marketing.

For a complete transcript of the episode, click here.