Peter Rojas @ Gizmodo & Engadget: The English Major Who Built Two Popular Gadget Blogs

Publishing about niche topics used to be too expensive. But then the Web happened, and the costs for publishing and distribution dropped to almost nothing. That change opened the door to an entirely new generation of publications targeting small, focused audiences.

Peter Rojas took advantage of this shift by launching Gizmodo, the Internet's first popular gadget blog. And, it turns out, gadget lovers weren't as small of an audience as he thought. In fact, there was so much demand for gadget-related content that, a couple years later, Peter left Gizmodo to launch Engadget, which became an even bigger gadget blog.

He may have ruffled some feathers along the way, but, it's hard to argue with his results: Peter forever changed the journalism landscape. On this episode of Web Masters, you'll find out how he did it.

For a complete transcript of the episode, click here.