In the early 1990s, emerging digital and Internet culture weren't mainstream, but it was clear they were going to change the world. People wanted to understand how these new technologies were going to impact them, so they turned to a technology they were already familiar with: magazines. Leading the charge was the most popular publication about the digital age: WIRED Magazine.

Launched just as the World Wide Web was first gaining traction, WIRED Magazine quickly became the mouthpiece of the digital age. It was the resource people relied on when they wanted to understand not just what was happening with digital technology, but also the people behind it.

On this episode of Web Masters, we hear the story of how -- and why -- WIRED got started from its co-creators, Jane Metcalfe and Louis Rossetto.

For a complete transcript of the episode, click here.