David Cummings @ Pardot: The Founder Who Productized B2B Marketing Automation

Web Masters

English - November 15, 2021 08:05 - 46 minutes - 105 MB - ★★★★★ - 24 ratings
Entrepreneurship Business entrepreneurship business work internet history web marketing internet marketing internet businesses web entrepreneurship Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Steve Kirsch @ Infoseek: The Entrepreneur Who Wanted to Charge for Web Search

Next Episode: Sabeer Bhatia @ Hotmail: The Engineer Who Made Email Free

The process for selling a product to consumers used to be very different than the process for selling products to other businesses. However, like so many things, the Internet changed that. A big reason was Pardot.

Pardot helped introduce B2B companies to a different type of sales process. It was a systematized and operationalized sales process that helped make B2B sales more scalable. That scalability, in turn, made it possible to sell less expensive products to more companies, which opened enormous amounts of new markets that previously weren't profitable because the costs were too high.

In this episode of Web Masters, Pardot's founder, David Cummings, explains how he came up with the idea for Pardot and bootstrapped it to a nearly $100 million exit, first to ExactTarget before it ultimately became an integral part of the Salesforce Marketing Cloud.

For a complete transcript of the episode, click here.