The Kickstarter name is synonymous with crowdfunding. It's like the Kleenex of the crowdfunding industry. But, strangely enough, Kickstarter didn't invent crowdfunding. The technique dates back centuries. Heck, Kickstarter wasn't even the first crowdfunding website. So how did it become the world's de facto crowdfunding platform?

In this episode of Web Masters, we find out by speaking with one of Kickstarter's co-founders, Charles Adler. He shares the story of building the platform and how he and his co-founders turned a goal of helping artists fund their work into a global brand that's become synonymous with launching innovative new projects.

For a complete transcript of the episode, click here.