Web and BeyondCast, the Small Business Digital Marketing and Productivity Technology Show
26 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 2 ratingsThe podcast show about helping Small Business market and manage on the Web and beyond
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Episodes
How to Launch a Virtual Summit, or Online Conference, for Small Business
February 01, 2022 13:00 - 1 hour - 48 MBhttps://youtu.be/3mtIQhnbCj8 How to Launch a Virtual Summit, or Online Conference, for Small Business How to Launch a Virtual Summit, or Host an Online Conference, for Small Business: Strategy, Tips and Tools to Host a Web-Based Educational Event for your Business - Webinar archive More than any other time in history, we are digitally connected. And, this connectedness to the Internet can also bring people across long distances together. As a Small Business, you can be the hub for such a d...
Launching Your First Online Course
January 17, 2022 19:37 - 1 hour - 63.9 MBhttps://youtu.be/fxaFUslBQdA Launching Your First Online Course Are you ready to share your knowledge and/or expertise with the world? One of the best ways to add a new product to your business, start a side hustle, or jumpstart a community is through online courses. Online learning is a 107 billion dollar industry and it’s only going to continue growing as more people come online around the world. Come to this Webinar and learn how to launch your first online course for success from the s...
How to Create an Affiliate Program for your Small Business
January 03, 2022 13:00 - 1 hour - 58.2 MBhttps://youtu.be/JSw5sIF4sMg How to Create an Affiliate Program for your Small Business (This and the next couple of podcast episodes are replays of some of our more popular Webinar topics. We've got all new podcast episodes coming soon, so stay tuned!) If you’re a Small Business, the idea of hiring a salesforce is typically not in the budget. You wear many of the hats needed to run the business, including Director of Sales & Marketing, and you depend on word-of-mouth referrals primarily t...
Small Business Social Networks Updates, May 2021 Edition
May 21, 2021 13:28 - 53 minutes - 49.2 MBhttps://youtu.be/uR56qNHIeZg Small Business Social Networks Updates, May 2021 Edition - Web and Beyond Live Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. Once a month, Ray collects together all the updates to the major and upcoming social networks and share those in thi...
President Removed From Social Media Platforms, CARES Act…Act 2, and More – Web and Beyond Live – January 11, 2021
January 12, 2021 12:00 - 22 minutes - 21.4 MBhttps://www.youtube.com/watch?v=dsidognv2bM President Removed From Social Media Platforms, CARES Act...Act 2, and More - Web and Beyond Live - January 11, 2021 Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. (If you’re reading this in a podcast directory/app, please visi...
SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed – Web and Beyond Live – December 7, 2020
December 09, 2020 18:34 - 38 minutes - 35.8 MBhttps://www.youtube.com/watch?v=am6yWXWy9QA SquareSpace Member Areas, YouTube Shorts, and Facebook Marketing Strategy Discussed - Web and Beyond Live - December 7, 2020 Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. (If you’re reading this in a podcast directory/app, pl...
All the Stories! (From Snapchat Stories to Twitter Fleets) – Web and Beyond Live – November 23, 2020
November 24, 2020 18:27 - 38 minutes - 35.8 MBhttps://www.youtube.com/watch?v=am6yWXWy9QA All the Stories! (From Snapchat Stories to Twitter Fleets) - Web and Beyond Live - November 23, 2020 Now that every major social network has a Stories format, plus Google has launched Web Stories for WordPress, I spent this Web and Beyond Live describing the differences among the various Stories formats. Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to up...
How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal
November 05, 2020 12:00 - 37 minutes - 34.7 MBhttps://www.youtube.com/watch?v=dI_38GRvBuA How to Find Your “Perfect Fit” Franchise with Franchise Coach Faizun Kamal Our first interview with franchise coach Faizun Kamal in "Is a Franchise Right for You? What Can You Learn From Franchising? With Faizun Kamal" (Episode 014) discussed how to determine if franchise entrepreneurship is good for you or others you are meeting with. In this interview, we discuss Faizun's six-step process she describes in her book, The Right Franchise for You, f...
New Web Analytics Tools from Microsoft and Cloudflare – November 2, 2020
November 03, 2020 12:00 - 36 minutes - 34 MBhttps://www.youtube.com/watch?v=PqbA8j0vmxY New Web Analytics Tools from Microsoft and Cloudflare Each week, President of W3 Consulting and Managing Director of W3C Web Services (https://web.w3cinc.com/) Ray Sidney-Smith broadcasts live to update you on the latest small business digital marketing and business productivity technology updates you need to be effective. This week, among other news, Ray covers the new Web analytics tools from Microsoft and Cloudflare. (If you’re reading this in ...
Bringing Your Business Into the Digital Age Securely with Vince Crisler, CEO of Dark Cubed
October 27, 2020 12:30 - 52 minutes - 48.9 MBhttps://www.youtube.com/watch?v=q0WM6YdFr7A When you start a business cybersecurity is not usually top-of-mind. However, have you considered how good digital security practices can be a business’s competitive edge? If not, listen in on this episode! W3 Consulting’s President/CEO Ray Sidney-Smith, in honor of National Cybersecurity Awareness Month (October), had the pleasure of bringing to the show Vince Crisler, CEO of Dark Cubed (https://darkcubed.com), a cybersecurity expert with more ...
Keeping Business Owners and Staff Safe Online with Attorney and Cybersecurity Expert Michael Gips
October 20, 2020 12:30 - 1 hour - 58.8 MBhttps://youtu.be/E1q56iTRT9Q Keeping Business Owners and Staff Safe Online with Attorney and Cybersecurity Expert Michael Gips While today there’s a great deal of focus on what cyber-attacks can do to Small Business, there is equally as much business owners can do to protect themselves. Moreover, keeping your business, your personal and your employees’ safe online can also be good for business, too! To discuss good cybersecurity practices for Small Business, W3 Consulting’s Ray Sidney-Smit...
Cyber-Resilience for Small Business: An Overview of the NIST Cybersecurity Framework
October 13, 2020 12:30 - 1 hour - 58 MBhttps://www.youtube.com/watch?v=UVc6FWjSWHI Cyber-Resilience for Small Business: An Overview of the NIST Cybersecurity Framework Listen/watch to learn the five parts of the NIST (National Institute of Standards and Technology) Cybersecurity Framework from President/CEO of W3 Consulting Ray Sidney-Smith. You’ll walk away with a good understanding of the cybersecurity framework and practices and tools you can use immediately to work safer on and off the Web. Now more than ever, Small Busines...
Is a Franchise Right for You? What Can You Learn From Franchising? With Faizun Kamal
September 03, 2020 12:00 - 31 minutes - 30.2 MBOn today’s episode, we are going to be talking about franchising and how it fits into the economic development landscape. Franchising is a form of small business ownership that doesn’t get a lot of attention by economic development agencies around the States and I think it could use a bit of love. So, hopefully this will spark some conversations in the community. As well, we will discuss what it takes to start a franchise, some tips for picking the right franchise for you and your local commu...
Google Is Integrating Social Features in Google My Business, and Other Google Small Business News
August 13, 2020 12:30 - 45 minutes - 42.2 MBEach month, I cover the latest in G Suite and Google on a larger scale, and what changes affect Small Business. What's New at Google, July 2020 Edition, my main topic I explore is how Google is integrating social features in Google My Business, after I cover all the updates to G Suite and changes among Google products and services that affect you. Enjoy! (If you’re reading this in a podcast directory/app, please visit https://webandbeyondcast.com/ for clickable links and the full show notes...
012 Do I Really Need a Business Plan?
October 16, 2018 12:00 - 39 minutes - 36.7 MBHello there, Small Business owners, entrepreneurs, and community! Welcome to Episode 12, of Web and BeyondCast. This episode is part of our new Business Startup Series on Web and BeyondCast, where we’ll discuss issues specifically related to small business startup and management issues. To do that, I’ll be bringing on startup experts from around the world to discuss issues that are pertinent to startup entrepreneurs. (If you’re reading this in a podcast directory/app, please visit http://weba...
011 GDPR for Small Business
October 10, 2018 12:00 - 22 minutes - 21.5 MBWelcome to Season 1, Episode 011, of Web and BeyondCast, "GDPR for Small Business." (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/011 for clickable links and the full show notes and transcript of this cast.) According to Verizon’s 2018 Data Breach Investigations Report, “58% of malware attack victims are categorized as small businesses.” And, in the 2017 Cybercrime Report by Cybersecurity Ventures, they note that “cybercrime damages will cost t...
010 Small Business Marketing Video Production on a Budget
October 02, 2018 12:00 - 47 minutes - 44.1 MBWelcome to Season 1, Episode 010, of Web and BeyondCast. On this cast, we will be discussing marketing video production--what it takes to get the marketing videos you need for your business created. And, to do that, I've brought in my go-to expert on video production, Sharon Sobel of Picture This Video. We are going to learn about what questions you should ask when starting a video project, who you're hiring, and what platforms you should use to get the word out there about your videos once t...
009 The State of Small Business Technology, September 2018 Edition
September 27, 2018 12:00 - 44 minutes - 41.5 MBThis is the first episode of our new monthly series, The State of Small Business Technology, September 2018 Edition. During the last week of each month, I’m dedicating a whole episode to news and happenings in small business technologies. This will lend heavily on the side of Web, Mobile and Social Media marketing content for Small Business, but I’ll also touch on other small business management technologies, such as IT and cybersecurity, as well economic development news and more, when appro...
008 Branding 101 for Small Business
September 18, 2018 12:00 - 36 minutes - 34.2 MBBranding 101 for Small Business Welcome to Season 1, Episode 8, Branding 101 for Small Business, of Web and BeyondCast. What is Branding? Why Should Small Business owners care? That's the goal of this episode. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/008 for clickable links and the full show notes and transcript of this cast.) To help answer this question, I have with me today, Reggie Holmes, the owner and Creative Director at Enthuse Crea...
007 Business Case for Podcasting
September 11, 2018 12:00 - 25 minutes - 24.3 MBOn this episode, we are going to be discussing a topic near and dear to my heart, and a little bit meta, podcasting for Small Business; more specifically, the business case for podcasting. And, more importantly, why should you start a podcast for your business? And, to do that, I’m letting the cat out of the bag here with my co-author of our forthcoming book, Podcasting for Small Business, Steve Orr. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com...
006 How to Build a Website, Part 5 – Search Engine Optimization – Web and BeyondCast
September 07, 2018 20:24 - 29 minutes - 27.7 MBWelcome to Season 1, Episode 6, Search Engine Optimization, of Web and BeyondCast. We have an exciting season in store for you, so I hope you enjoy the time we'll be spending together. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/006 for clickable links and the full show notes and transcript of this cast.) This is just the beginning of Web and BeyondCast, but you have reached the end of our initial series, How to Build a Website. If you haven’...
005 How to Build a Website, Part 4 – WordPress Design – Web and BeyondCast
September 06, 2018 12:00 - 59 minutes - 55.3 MBHow to Build a Website, Part 4 -- WordPress Design & Development On this episode, we discuss my favorite website publishing platform for Small Business, WordPress. And, to do that, I had the pleasure of having on Web and BeyondCast with me WordPress developer Rene Morozowich, and Kevin W. Hoffman, WordPress Engineer at WordImpress, both of which I met through WordPress Pittsburgh. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/005 for clickable l...
004 How to Build a Website, Part 3: Using the Squarespace Website Builder – Web and BeyondCast
September 05, 2018 12:00 - 56 minutes - 52.8 MBHow to Build a Website, Part 3: Using the Squarespace Website Builder Welcome, Small Business owners, entrepreneurs and community, to episode 004, which is part three in our five-part series for the Web and BeyondCast launch, on how to build a website for business. I'm Ray Sidney-Smith and so far, I’ve chatted with with experts on the principles of good website design and development, and getting your content together for your website launch. On today’s show, I have a panel of Web experts for...
003 How to Build a Website, Part 3 – Website Content Is King
September 04, 2018 12:00 - 35 minutes - 33.7 MBGetting Your Website Content Together for Launch; Website Content Growth Welcome back everybody to episode 003, which is part two of a five-part series on building a website for your small business, kicking off Web and BeyondCast. I'm Ray Sidney-Smith and if you haven’t yet listened to episode 002, which is part one in this series, with Ryan Cleland of W Street Design, I highly recommend that you hop back an episode and check it out. I’m pleased to bring the voices and intellect of this exper...
002 How to Build a Website, Part 1, with Ryan Cleland of W Street Design
September 03, 2018 12:00 - 33 minutes - 31.4 MBTo start off Web and BeyondCast, we are beginning with a series. We’re going to touch on a topic that’s near and dear to my heart and business--how to build a website. In this episode we will be discussing principles of good Small Business website design and development. (If you’re reading this in a podcast directory/app, please visit http://webandbeyondcast.com/002 for clickable links and the full show notes and transcript of this cast.) In this episode and further on in the "How to Build ...
001 Introducing Web and BeyondCast
October 03, 2017 12:00 - 5 minutes - 6.05 MBEpisode 001 | Introducing Web and BeyondCast Welcome to Web and BeyondCast, a weekly podcast show where we discuss and guide Small Business on marketing and managing on the Web and beyond. This is an introduction to your host, Ray Sidney-Smith and the premise of Web and BeyondCast with some helpful notes about the show. Show Notes Resources we mention, including links to them will be provided here. Please listen to the episode for context. None for this episode. Raw Text Transcript Raw, une...