Wear Wag Repeat Podcast
328 episodes - English - Latest episode: 16 days ago - ★★★★★ - 113 ratingsGet ready to dive deep into the world of pet business with the Wear Wag Repeat Podcast! Tori Mistick, a dog mom extraordinaire, award-winning digital media expert, and Canine Enrichment Specialist, is here to help all pet lovers and aspiring petpreneurs make their mark.
With over 10 years of experience in the pet industry, Tori brings a ton of knowledge and some serious marketing skills to help you navigate the pet business world.
Every Wednesday, tune in for quick and actionable episodes packed with insights. Tori mixes it up, featuring interviews with inspiring women in the pet industry one week, and sharing her own expert advice the next.
Whether you're a content creator, dog trainer, or an entrepreneur with a new pet product idea, this podcast will give you the inspiration and confidence to take your pet business to the next level.
But Wear Wag Repeat isn't just a podcast - it's a community. Join our private Facebook group to connect with other listeners, send a DM with your feedback, or jump into our Ask Me Anything sessions where Tori will answer all your burning questions on an upcoming episode.
We celebrate the achievements of women who are making a difference in the $246 billion pet industry, and we want you to be a part of it too.
As featured in the Wall Street Journal and loved by listeners worldwide, Wear Wag Repeat is your go-to source for success stories from women in the pet industry. Whether you're a newbie or looking to grow your empire, let Tori be your guide to building a business that combines your love of pets with making an impact.
Don't wait - subscribe to the Wear Wag Repeat Podcast NOW! Let's unleash your pet passion, turn it into profit, and achieve extraordinary success in the pet business world. It's time to fetch some serious success!
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Episodes
5 Emails You Need to Send to New Subscribers
April 10, 2024 06:00 - 38 minutes - 30.7 MBOn this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list. These five emails are written in advance and scheduled as part of an automated email welcome sequence. In my pet business, I use ConvertKit to manage ...
What's Happening in April: Welcome to Q2
April 03, 2024 15:40 - 17 minutes - 16.3 MBHear what's happening for petpreneurs this April in Wear Wag Repeat: Kicked off the quarter with K9 in 90 goal planning workshop Course Creator Mastermind is underway! Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfans April Solo episodes: Email list growth sprints vs. marathons, The Short Leash Personal update: I'm wapping up my first semester as a...
The Short Leash: Get More Done in 12 Weeks
March 27, 2024 18:55 - 11 minutes - 10.5 MBThe Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/ Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment open April 1- 7. Get on the waitlist here: https://wearwagrepeat.com/society/ In the pet hospitality industry? Check out The Dog Guru's Bus...
Financial Freedom VS. Financial Independence
March 20, 2024 14:25 - 28 minutes - 25.8 MBWhat does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these terms Stats about women's financial independence How she defines values-based financial independence 4 steps you can take to create more financial independence in your pet business and your life. This is part of the Q1 Money theme in Wear Wag Repeat. Check out expert interviews and solo episodes here on the podcast and for Wear Wag Repeat Society...
How Charitable Marketing Raised $300,000 for Animal Rescue
March 13, 2024 06:00 - 34 minutes - 64 MBDid you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed: 1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue fundraising. 2. Jessica shares her successful methods of running pet photography fundra...
👭🏻 How Charitable Marketing Raised $300,000 for Animal Rescue
March 13, 2024 06:00 - 34 minutes - 64 MBDid you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed: 1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue fundraising. 2. Jessica shares her successful methods of running pet photography fundra...
Meta Outage and What’s Happening in March
March 06, 2024 14:33 - 29 minutes - 26.9 MBIn this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update. Topics Discussed: What's new in my life - lots of quilting and learning Italian! March Guest Expert Interview with Jessica Wasik of Bark & Gold Photographs drops March 13th Wear Wag Repeat Society March guest expert is Orazie Cook of Praline's Backyard Foundation. She will teach us about maximizing the impact we mak...
The Short Leash: My Top 3 Money Books
February 28, 2024 08:05 - 7 minutes - 6.62 MBThe Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Check out my Top 3 Money Books: Profit First by Mike Michalowicz We Should All Be Millionaires by Rachel Rodgers Buy the Change You Want to See by Jane Mosbacker Morris Check out these books and share YOUR favorite money books with us. Tag me on your Instagram stories @wearwagrepeat and I will re-share with our community.
6 Strategies to Dig Up Extra Cash in Your Pet Business
February 21, 2024 08:05 - 26 minutes - 24.3 MBMany of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen. Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair! Today, I'm sharing 6 actionable strategies to make extra cash. From specialized pet services to pet-centric digital products, we'll explore a variety of fun and easy strategies to expand your revenue st...
👩🏻🤝👩🏼 Do you struggle to set prices in your pet business?
February 14, 2024 07:00 - 33 minutes - 60.5 MBIn this episode, I’m bringing back one of my favorite guests, Julie Swan. She’s the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers. But don’t tune out if you’re not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You’ll learn about the numbers you need to know in order to set your pricing, plus the one number that really doesn’t matter at all! Julie also gives us ...
Exciting Things Happening in February
February 07, 2024 13:53 - 19 minutes - 17.7 MBIn this episode I'm sharing a few of the exciting things happening this month that will help you grow your pet business. We're sticking with the Q1 Money theme! New guest expert episode with Julie Swan: The Numbers You Need to Know in Your Pet Business [Coming Feb 14] Julie is featuring on my Top 10 Lessons I've Learned From My Podcast Guests Freebie <-- GRAB IT HERE! Marie Forleo's B-School is open for enrollment February 8 - 22! This 6-week live program is bursting with experts, ...
Quick Tip: Manifest Money Miracles for 14 Days
January 17, 2024 20:52 - 9 minutes - 8.79 MBIntroducing Quick Tips. Or Short Tails. Or... suggest a better name for this series! Each month, the week after our expert guest interview episode comes out I'll share a short solo episode with an actionable tip that you can implement in your pet business or in life with your pet. Today I'm sharing a 14-Day challenge to manifest money miracles and develop your money magnet mindset! 💰 Does that sound like something you want to do? Take a listen and share this episode with your pack! 🐾
👩🏻🤝👩🏼 Negotiate Like a Pro: How Pet Content Creators Can Boost Their Earnings
January 10, 2024 13:20 - 35 minutes - 64.2 MBWe’re digging into the 1st quarter theme of making more money in your pet business. To get us started on this theme, I’m excited to share a conversation with Kara Conway Love. Kara brings to the table her wide ranging expertise in the legal world, content creation, and entrepreneurship. As we explore topics like maximizing earnings, negotiating partnerships as pet influencers or content creators, and avoiding legal pitfalls, Kara's expertise shines through. You’ll find that our convers...
Make More Money in Your Pet Business: Our Q1 Theme
January 04, 2024 19:38 - 14 minutes - 13 MBDo you want to make more money in your pet business this year? Of course you do! So that’s what we’re dedicating the first three months of this year to. In this episode, I'm sharing what to expect from Wear Wag Repeat Society and this Podcast in January. Wear Wag Repeat Society membership is now OPEN through Janaury 10: https://wearwagrepeat.com/society/ Join the K9 in 90 Workshop January 8: https://wearwagrepeat.com/k9in90/ Plus tay Tuned for an Expert Interview with Kara Conway Lo...
300 Episodes 🎉 Our Impact + Plans for 2024
December 20, 2023 07:05 - 20 minutes - 19.2 MBWelcome to the 300th episode of the Wear Wag Repeat Podcast! What a journey it's been since we started in the summer of 2017. Today, with over 177,000 downloads, I'm taking a moment to reflect on our growth, share my personal journey, and unveil some exciting plans for 2024. Join me as we dive into the world of pet business, celebrate our milestones, and embrace the bright future ahead. Topics Discussed in Episode 300: The Beginning: Starting Wear Wag Repeat in Summer 2017. Growth Ove...
Telling Stories Pet Parents Want to Hear: Author Amy Shojai
December 13, 2023 07:00 - 40 minutes - 32.5 MBIn this episode, I have the pleasure of getting to know pet author and certified animal behavior consultant Amy Shojai. We get started with Amy’s story of how she got inspired to get into writing about pets while working in a small vet clinic in Eastern Kentucky. At the clinic, she witnessed first hand the wide variety of treatments and pets and need to convey important information to pet parents in a way that they could easily understand. That experience got her started writing about pets...
December Dos and Don'ts for Your Pet Business
December 06, 2023 07:05 - 25 minutes - 45.8 MBIn Episode 298 I'm sharing the Dos and Don'ts of December for your Pet Business. This episode is a blend of practical business advice and personal reflections, all designed to empowering women entrepreneurs in the pet industry. Download my new FREEBIE: Top 10 Strategies I've Learned from Podcast Guests Topics discussed in this episode: Reflect and plan for 2024 Personal updates: Dog mystery respiratory illness, hiring help this month, holiday gifts. DO: Show gratitude to customers w...
Sustainable Trends & Women's Leadership in Pet Nutrition with Natalie Asaro
November 29, 2023 07:00 - 33 minutes - 26.5 MBThis episode is all about my favorite theme… collaboration! In talking with Natalie Asaro of Petcurean Pet Nutrition, it was awesome to learn how their team works together with others in the pet food industry. We talked about some of the trends in the pet food industry as pet parents are getting more involved and invested in the ingredients they feed their dogs. Petcurean is leading the way with research into sustainable ingredients like black soldier fly larvae. I also enjoyed learning ab...
Top 10 Pet Business Strategies from Almost 300 Episodes
November 22, 2023 07:05 - 28 minutes - 51.3 MBAs we approach 300 episodes I thought it would be valuable to share the top success strategies I’ve learned from women petpreneur guests on the podcast. I’ve interviewed some of the top women in the pet industry. But if you wanted to listen to every episode, it would take over 146 hours! I know you don’t have that kind of time… after all, you’re growing a pet business of your own. So, I did you a favor and pulled 10 of the most impactful lessons I’ve learned from my guests. In th...
How Your Pet's Mouth Influences Their Brain and Body
November 15, 2023 07:00 - 35 minutes - 28.8 MBI always have such a great time talking to Dr. Emily Stein of Primal Health (the makers of Teef! Dental water additive). Whenever we chat, she makes super complicated scientific info about our pets easy to understand. For example, I love how she gives characters to the good and bad bacteria that are living in your pet’s mouth. Did you realize that oral health can be connected to cognitive health and bad bacteria in the mouth actually have a correlation to dementia in pets? Dr. Stein has so...
Inside Tori's 2023 Income Strategy
November 08, 2023 07:05 - 23 minutes - 42.9 MBIn this solo episode, I'm pulling back the curtain on my 2023 pet business income goals. Join me as I examine the shifts in my business income streams, the strategies I've used to more than double my affiliate sales, and the insights gained from pet business and social media industry trends. Topics Discussed My monthly accounting routine and goal to triple affiliate income in 2023 The transition from sponsored content to earning more through membership, courses, and coaching How con...
Building a Compassionate Business in the Pet Loss Niche: A Conversation with Remy Bibaud
November 01, 2023 06:00 - 31 minutes - 25.4 MBI'm excited to introduce you to Remy Bibaud, the co-founder of Pet Perennials, a company that has carved out a unique niche in the pet industry by focusing on an often overlooked aspect - pet loss. Remy's journey is a testament to the power of attention to detail and the importance of making customers feel special, even in a niche that many shy away from discussing. One of the key takeaways from our chat is the importance of attention to detail in business. Remy's meticulous approach to cr...
Social Media Playbook for Petpreneurs: What to Post in 2024
October 25, 2023 13:38 - 24 minutes - 44.4 MBThis episode is a sneak peek into an upcoming expert social media panel that I'm hosting on November 10, 2023. The virtual panel discussion and live Q&A is free to attend for all Wear Wag Repeat Society members. Overview of this Episode: Sneak peek and details about the upcoming expert-led social media panel Strategies for leveraging social media platforms for more engagement Insights into emerging social media trends for petpreneurs The benefits of joining the Wear Wag Repeat Socie...
A Recipe for Success: Scaling an All-Natural Dog Treat Brand
October 18, 2023 06:00 - 31 minutes - 25.5 MBIn this episode, I'm sitting down with Kelly Ison, the brilliant mind behind Einstein Pets, an all-natural organic pet treat brand. From her corporate background to shaping a brand deeply anchored in love – both for her dog Abbey and for better pet nutrition – Kelly is a role model for every aspiring pet business owner. In this conversation, we get into her insights on the importance of step-by-step business growth, the vital role of impactful packaging, and why it’s important to truly col...
Does Email Marketing Outperform Social Media for Pet Businesses?
October 11, 2023 06:00 - 26 minutes - 47.7 MBWe’re diving into one of my favorite topics: email marketing! In this episode, I’ll be sharing real numbers from my ConvertKit account and revealing how I achieved an impressive 48% open rate on my emails. Trust me, that’s no easy feat. I'm sharing my journey of how I grew my engagement, replies, click-through rates, and daily email list growth. Get the Liz Wilcox Email Marketing Yearly Pass (exclusive early access!) Get FREE Email Swipes from Liz!
Ellie Hansen’s Mission to Expose Dog Research
October 04, 2023 06:00 - 36 minutes - 29 MBIn this new podcast episode, I’m talking with Ellie Hansen, the host of the Dog Research Exposed Podcast. Our conversation starts with Ellie's journey into the pet industry. It all began 16 years ago when she opened a pet bakery in Billings, MT. With the tremendous support of the local community, her business has flourished, expanding to two locations that she still operates today. In addition to the bakery, Ellie's business now also includes a self-serve dog wash and a full-service grooming...
Overcome The Overwhelm in Your Pet Business
September 27, 2023 06:00 - 28 minutes - 52.5 MBAs a fellow petpreneur, I understand the challenges and overwhelm that come with running a business in the pet industry. That's why I want to share my personal journey and some actionable tips on how to tackle the overwhelm that often creeps in. In the latest episode of the Wear Wag Repeat Podcast "Overcome the Overwhelm," I dive deep into the three main challenges every petpreneur faces: time, money, and analysis paralysis. We can all relate to the struggle of never having enough time i...
Are Dogs Our Pets or Members of the Community?
September 20, 2023 06:00 - 35 minutes - 28.5 MBToday I’m sharing a conversation with Chicago-based dog trainer Daphne Mendoza. Daphne is all about spreading the message of responsible dog ownership. What captivates me about Daphne's story is her background and the unique cultural influences she brings to the table. Growing up in Mexico City, she had a real hands-on experience with dogs because her grandfather was the chief of police. Together, they'd catch stray dogs, get them spayed or neutered, and either find them new homes or set t...
I Doubled My Ad Revenue with Two Simple Changes to My Pet Blog
September 13, 2023 07:00 - 19 minutes - 36.1 MBIn this solo episode, I'm talking about the power of making small changes. I'll share a mind-blowing story about how two simple changes to my blog resulted in doubling my ad revenue. It's a game-changer, and I can't wait to share it with you. Sometimes, the best solutions are the simplest ones. So, if you're feeling stuck or like you're pushing a boulder uphill, this episode is for you. Stay tuned for the mind-blowing story and get ready to make small changes that can lead to big results. ...
Bringing Pet Healthcare Home: Carla Finzel on Transforming the Veterinary Industry
September 06, 2023 06:00 - 37 minutes - 68.4 MBIn this episode of the Wear Wag Repeat Podcast, we're getting into a heartfelt chat with the lovely Carla Finzel, a District Veterinary Nurse based in the UK. In this conversation, we cover the emotional depths of caregiver compassion fatigue – that real strain pet guardians feel when trying to administer care to their pets. Carla was in the trenches at an emergency vet clinic practice for years and shared a fascinating tidbit from her journal. She observed that so many pets who came in, w...
Part 2: When To Use a Pet Business Survey
August 30, 2023 13:50 - 18 minutes - 33.7 MBWelcome back to another solo episode of the Wear Wag Repeat Podcast. This one’s all about how to implement surveys in your pet business. If you caught episode 282, you remember we discussed the immense value of connecting with our community through well-crafted surveys. Today, we're expanding on that foundation, exploring where and when these tools become invaluable for your brand. 🎉 Special Partnership Announcement! 🎉 But first, some exciting news! I've collaborated with the amazing Kati...
Cruelty-Free & Sustainable: Creating Cultured Meat for the Pet Food Industry
August 23, 2023 06:00 - 28 minutes - 23 MBIn today's episode, we're taking a deep dive into the future of pet nutrition with Dr. Shannon Falconer, CEO and founder of BioCraft Pet Nutrition. Shannon, a biochemist and animal rescue volunteer, is leading a revolution in the pet food industry with cultured meat — a sustainable, cruelty-free alternative that offers optimal nutritional benefits. We chat about everything from the environmental paw print of the pet food industry to the concept of cultured meat. Unlike vegan meat for peopl...
Part 1: Creating a Pet Business Survey Best Practices
August 16, 2023 13:28 - 28 minutes - 52.2 MBAre you utilizing the powerful tool of surveys in your pet business? In this solo episode, Tori dives into the essence of understanding what your audience really thinks about your products, services and more. What if the feedback you receive could help you craft an even more compelling sales page? Or what if a simple closed-ended question could reveal more than an open-ended one? Dive in to find out! OVERVIEW OF THIS EPISODE: The importance of social proof for your business Crafting ...
Creating Products to Solve Problems: Lisa Lane of Rinseroo
August 09, 2023 06:00 - 31 minutes - 24.9 MBOn this episode, I’m chatting with a woman who calls herself a serial inventor. Lisa Lane is always listening to the people around her and what their problems are to see if she can come up with a solution. One of those solutions is the Rinseroo. I loved hearing how Lisa is riffing on the Rinseroo to create new products to solve common problems. While the Rinseroo works with your faucet or shower head to give you a handheld sprayer… perfect for washing dogs after a sandy day at the beach...
What if it was easy? Midyear Mindset Shift
August 02, 2023 12:01 - 22 minutes - 40.5 MBAre you struggling with perfectionism? Join the club! In this episode I hope we can all learn to embrace "done is better than perfect". I’ll share a story about a retreat I recently went on with a few entrepreneurial friends that has inspired me to shift my mindset. What if doing less was actually better? What if the tasks we needed to do for our business were easy? Related to this, in Wear Wag Repeat Society last month we were talking about work/life balance. I asked how everyone would...
Can Trick Training Help Your Dog Live Longer?
July 26, 2023 06:00 - 29 minutes - 23.5 MBOn this episode, I’m excited to welcome 2 guests who I’ve had the pleasure of collaborating with over the past month. Sara Carson is the dog trainer behind The Super Collies. She’s currently traveling the United States performing alongside her dogs. Sara joins me and Jane Bernard of dog hip and joint supplement brand WagWorthy Naturals, to host the Old Dog / New Tricks 10-Day Challenge that’s happening from August 1st through the 10th. It’s been fun to have the three of us working on thi...
Using B-School Magic to Create a Dog Enrichment Mini Course
July 19, 2023 06:00 - 24 minutes - 44.1 MBIn this new solo episode, I open up about my entrepreneurial journey and how I make decisions about new projects and ideas. A lot of my decision-making skills are from lessons in Marie Forlio's B School. I share how I've used the strategies and skills I learned in B-School to tailor my latest project to make the most of my unique skill set. This new project I'm embarking on is centered around canine enrichment! In the episode, I share the reasons why I'm so optimistic about it and how I kn...
From Parvo to Penguins: Morris Animal Foundation’s Impact on the Animal World
July 12, 2023 06:00 - 39 minutes - 32 MBToday, you’ll hear from Dr. Kelly Diehl, the Senior Director of Science and Communications at Morris Animal Foundation. During our conversation, we explore the role of the foundation in funding important animal health research. Kelly shares some intriguing case studies that have come from the research they’ve funded including work on the Parvo virus, which is close to my heart. We also discuss the impact of Morris Animal Foundation's work beyond pets, touching on species-specific studies l...
Boost Productivity by 65% with an Accountability Group
July 05, 2023 06:00 - 24 minutes - 44.4 MBOn this episode of Wear Wag Repeat Podcast, Tori discusses the importance of accountability and consistency in achieving success in your pet business. She begins by sharing the success story of her blog traffic increasing by 17% in June thanks to consistently posting high-quality content. Search engines recognize and trust websites that maintain a consistent posting schedule. One of the best ways to stay consistent with your efforts to grow your business online is with an accountability gr...
How Emotional Wellness Enhances Dog Training: Jess Adam of Handlers & Humans
June 28, 2023 06:00 - 32 minutes - 26.3 MBIn today’s episode, we acknowledge the growing awareness and acceptance of mental health within the pet industry. However, it's essential to recognize that current conversations may not provide sufficient resources for individuals struggling with pet-related mental health. Jess Adam, through her business Handlers & Humans, is creating a bridge to fill this gap. Jess and I discuss why telling someone to "calm down" is not an adequate solution when they’re stressed about their reactive dog (...
15 Minutes to Accelerate Your Pet Business Goals
June 21, 2023 06:00 - 23 minutes - 43.9 MBIn this episode, I'm sharing a work hack that could change your pet business – and it only takes 15 minutes! This time-management approach that I've found a lot of success with recently is based on the popular Pomodoro method. Many years ago, I learned about the Pomodoro method where you work for an amount of time, then take a break. When the break is over you either move on to the next task or continue with the same task. The key is sticking with your timer and actually taking the breaks!...
Transforming Grief through Pet Photography: Angela Schneider
June 14, 2023 06:00 - 38 minutes - 30.5 MBIn this episode, I’m sharing a conversation with Angela Schneider, the remarkable woman behind Big White Dog Photography and One Last Network. Angela’s life, shaped by the companionship of her beloved dogs Shep and Bella, led her to establish businesses that empower women to find their unique place in the world, with their pets by their side. After experiencing personal loss, Angela embarked on a new mission - becoming a certified grief coach and pet loss grief companion, stepping up to fi...
Why Long-Form Content is More Important Than Ever
June 07, 2023 06:00 - 25 minutes - 47.2 MBOn this episode of the Wear Wag Repeat Podcast, I'm diving into a topic that's been at the top of my mind lately. I can't stop thinking about the power of long-form content and how it can benefit the marketing strategy for your pet business. When we're in the business of caring for people's pets, trust is absolutely paramount. Long-form content allows us to provide comprehensive, helpful information that not only benefits our pet parents but also fosters trust and loyalty. It’s about provi...
Innovative Leash Accessory: Dooloop Helps You Take Care of Sh*t
May 31, 2023 06:00 - 37 minutes - 30.4 MBIn this episode, I’m talking with Beth Herriman, the inventor of DooLoop. Discover how Beth's experience of fostering two Bassett hounds led her to create the Dooloop, a handy leash accessory designed to give you a helping hand while walking dogs — and picking up after them! Beth shares why she prioritizes sustainability and local job creation in the manufacturing process of her dog waste management tool made from recycled plastic. In our conversation, we also talk about the importance of ...
Why Every Pet Business Needs a Resource Page
May 24, 2023 06:00 - 24 minutes - 44.6 MBIn today's episode, I'm digging into affiliate marketing, focusing on a game-changer for your pet business: the Resources page. If you're unsure what that is or why you'd need one, that's okay. I discuss why a well-curated Resources page is an essential tool for your business and a valuable asset for building trust with your audience. Check out my brand new Pet Parent Resources Page to get ideas on how to set up your own.
Copywriting Strategies from 4 Pet Business Founders
May 17, 2023 06:00 - 33 minutes - 26.6 MBIf you listened to my last solo episode, you heard my latest takeaways and advice on using ChatGPT to strategically get more done in your pet business. To sum it up in one sentence: ChatGPT is great for helping you with writing outlines, creating content calendars, or providing quick answers, but there's no replacement for actually writing the words in your business. So, for today's episode, I've dug into my podcast archives and selected some of the best interviews I've done with women in ...
Training Our New Pack Member: ChatGPT
May 10, 2023 06:00 - 31 minutes - 57 MBToday I want to ask you to welcome a new member to our pack! It's not the usual four-legged friend you might be imagining (I didn't get a new pet!), but it's something that could be a reliable companion in your pet business. I’m talking about ChatGPT! In this episode, I share my own experience tapping into the power of ChatGPT, an AI tool that's changing how I create content and plan for all kinds of things in my pet business. Whether you're working on engaging newsletters, social media p...
Expert Insights on Online Dog Training with Caroline Wilkinson of Barket Place's
May 03, 2023 06:00 - 28 minutes - 22.8 MBIn this episode, I’m talking with Caroline Wilkinson of Barket Place, an online dog training and pet coaching business based in the UK. After several years working in person with clients, in 2018 Caroline began to offer online dog training courses to expand who she was able to reach. She noticed that online courses and training eliminated a lot of the stress that pets and their people experience when going to an in-person session. Since then she’s expanded her online offerings to include...
All About My Rescue Dog Burt
April 25, 2023 06:00 - 30 minutes - 56.1 MBIn this episode, I'm talking about my rescue dog, Burt, starting with the journey to adopt him. One of the reasons Burt was in the shelter for over a year is that he has epilepsy and requires daily medication. Since bringing him into our family and improving his lifestyle, I've been able to reduce his meds significantly and he's only had two seizures in the last five years. In addition to his health journey, I also talk about Burt's unique personality and some of his early mischief. That ...
The Art of Phodography™: Tips, Tricks, and Tales from Dog Photographer Kerry Martin
April 19, 2023 06:00 - 33 minutes - 26.5 MBIn this episode, I'm thrilled to be chatting with Kerry Martin, a Melbourne-based international dog photographer who's mastered the art of phodography™ – capturing heartwarming portraits of our beloved canine companions. During our conversation, we dive into the secrets of capturing better photos of your dog, working with a photographer to elevate your brand, and making the most out of professional images. We'll also discuss how to seamlessly blend your own content with professionally shot...