089 Karen Behnke - Rethinking The Beauty Industry Model

With 20 years of experience running two companies in the health and fitness space, Karen Behnke was horrified when she learned about the ingredients found in beauty products and the damaging effects they pose to people’s health and wellness.  Knowing she could offer a better, more natural product, she got the idea for her third company, Juice Beauty, while she was pregnant in her early 40’s. 

Founded in 2005, Juice Beauty sells certified organic beauty, skincare, and makeup products and was one of the first brands 12 and a half years ago to offer products sans parabens, a group of synthetic compounds commonly used as preservatives in health and beauty products that has been known to be detrimental to our health. 

While Juice Beauty is considered their prestige brand, found in stores such as Nieman Marcus, Bloomingdales, Ulta Beauty, and Dillards, they also have a sister brand, Juice Organics, which sells shampoo’s and conditioner’s and can be found at several Target locations throughout the United States. 

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