Razor Sharp PR: An Entrepreneur’s Guide to Managing Their Own PR

Wealth Preservation Podcast

English - July 19, 2021 15:00 - 1 hour - 46.2 MB
Entrepreneurship Business Management entrepreneur small business business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Razor Sharp PR: Building a Boutique Firm and Maintaining Family Life

Next Episode: Polygon Market: Husband and Wife Entrepreneur Build No-Bullshit Branding

Ray Young from Razor Sharp Public Relations, a boutique PR firm, joins us again on the Wealth Preservation Podcast and talks about how entrepreneurs can be managing their own public relations, up until the point where it makes sense to outsource. While it may seem like managing your PR would be time costly and overwhelming, Ray breaks it down into simple steps of what can be done to make it manageable and slowly scale up your overall strategy. We discuss the parameters of what is involved in public relations, the different target outcomes, and why you might not be able to afford NOT prioritizing your PR campaign. Ray also shares stories of strategies that have worked and have failed, the changes in the industry over 20 years, and the old school PR techniques that are highly effective today.

We, on the Wealth Preservation Podcast, LOVE stories where people identify their uniqueness and ability to achieve more on their own than as someone else’s staff member - only the bold follow that realization to its incredible end!

If you enjoyed Ray’s episode and want to hear from more entrepreneurs and strategists, please check out and subscribe to one of our many channels and visit our website.

Website: www.wealthpreservationpodcast.com
Apple Podcast: https://podcasts.apple.com/us/podcast/wealth-preservation-podcast/id1493231689
Stitcher: https://www.stitcher.com/podcast/wealth-preservation-podcast
Spotify: https://open.spotify.com/show/6rrd3dJmti8drpc0EpySRt

Check out Ray’s website or YouTube for more videos or check out his blog on the link below. We biasedly think we have incredibly smart and insightful guests, so we suggest you follow them on social media to pick up more insight from them down the road.

Website:https://www.razorsharppr.com/
Company LinkedIn: https://www.linkedin.com/company/razor-sharp-public-relations/
Ray’s LinkedIn: https://www.linkedin.com/in/rcyoung87/
Blog: https://www.razorsharppr.com/blog/