EP 50: Keith Hernandez

EPISODE 50! 

Keith Hernandez (not the Mets guy!) is Founder and Partner at Launch Angle, and Host of the podcast The Changeup (again, not a baseball reference!). His prior jobs include Bleacher Report, Slate Magazine, and Buzzfeed.



We discussed:

- How often people mistake him for Keith Hernandez of the Mets, but how it works in his favor when making restaurant reservations

- Shift in content creation from his time at Bleacher Report to 2022

- Athletes building their brand away from sports, and did it all begin with LeBron James?

- Considerations for branded content and athletes, what is working and what isn’t

- Thoughts on NIL (Name, Image, Likeness)

- His career arc, how he got an internship and started in the industry

- His firefighter stories… no, really

- What he’s up to now with Launch Angle



https://twitter.com/keithrhernandez

https://www.launchangle.com



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@ElliotGerard // @jonahballow // @keiths