EP 43: Rebecca Levin

Rebecca Levin is a VP at IMG Media

- We talked about growing up outside NYC

- Rebecca was a Collegiate Club Rugby player and that involvement in and her contacts in the sport helped her determine she wanted to work in sports

- How her career started in Minor League Baseball and all that she was exposed to with that team

- How she arrived at Octagon, MLB Network, and then IMG Media where she's been now for over 10-years

- Where she spends her time with clients including LPGA, World's Strongest Man, and New York City Marathon

- The role of UFC since becoming a part of Endeavor

- The rise of the niche sport

- How IMG approaches content, and how Rebecca navigated World's Strongest Man during COVID

- What Rebecca's clients are doing within NFTs (example: Wimbledon and Andy Murray)

- Staying with a company for over 10-years is rare in our industry, so we ask Rebecca what people should look for and keep in mind when determining if you should stay with a company or leave to get a promotion/raise

- The change in the relationship between athletes and fans

Rebecca on LinkedIn



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