Episode 27: Kerry Meyer of Proven Winners

This week on We Dig Plants Alice and Carmen spoke to Kerry Meyer, a former plant breeder and now project manager at Proven Winners, one of the biggest forces in plant marketing and naming. Proven Winners plants are found almost everywhere annuals are sold, and are a major force in the world of all things growing. Tune in to hear Kerry speak about how Proven Winners works, why educating their growers is a top priority (including through their annual “road show”), and the behind-the-scenes action of how plants get their names.