S2 Ep29: Business Bite - Learn Why Your Beliefs Are Sabortaging Sales

An extract from 'Good Girls do Sell'

CHAPTER 3 - Not Just a Shift, But a Transformation

Believe What?



As you would imagine transforming one’s beliefs and values are often the biggest sticking point for most people when it comes to removing programmed negative attitudes towards salespeople and selling.



We can describe our attitude as a like or dislike of something – it is a judgment.  These can be positive, negative, or ambivalent.  Our attitudes arise from our inner framework of values and beliefs.  



These will have developed over time and have been influenced by the world around us. When we understand how the negative attitudes towards sales and cold-calling affects our commitment to build a business and discover the tools change those attitudes we are on our way to making the selling process a more positive and beneficial experience.



It is a fact that our attitudes are the creation of our internal beliefs and value systems.  Thankfully, our attitudes can be changed by feedback and behaviour management, this can also change our values and beliefs and vice versa.  Obviously if selling tests your values then there is a good chance you would have a negative attitude towards that and possibly even salespeople.  



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