S2 Ep25: Business Bite - Learn why people will pay more
We Are Women Podcast
English - April 27, 2022 01:37 - 58 seconds - 1.23 MB - ★★★★★ - 1 ratingBusiness Health & Fitness Alternative Health Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
An extract from 'Good Girls do Sell'
CHAPTER 2 - Confidence is the Key
Me, Myself, & I
Today's Consumer Is Focused on 'Me, Myself, and I'.
The only thing your customer is thinking is, "What's in it for me?" The one thing your customer cares about is, "Will this work for me?" And just because you are partial to a particular method, product, design, or style, etc does not mean the market will share your sensibilities.
You're probably familiar with a very famous quote from Henry Ford about his early cars, "They can have it in any colour they like as long as it's black”.
A positive and memorable customer-focused experience will set you apart from the competition. In many cases creating a great experience will enable you to charge premium prices, because it adds unquantifiable value to your service or product. If customers feel they are getting more, they'll be more willing to pay more.
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