S2 Ep22: Business Bite - What You Must Know Starting a Business

An extract from 'Good Girls do Sell'

A Big Scary Movie in My Head



“Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats.”

Og Mandino



Forbes magazine has acknowledged the increase in the number of entrepreneurial women has grown exponentially in recent years.  Starting up in business can be an exciting time for the woman entrepreneur but also a daunting time too.  In the excitement of getting things going, she often overlooks the obvious – profitable sales are the lifeblood of any business and selling is a skill. 



Without exception, I’ve found that although most women entrepreneurs have a great deal of ability many fail to realise just how crucial it is when running when your own business to be confident in yourself – your message – and your ability.



It is quite unrealistic for anyone to expect they are an expert in a field without the appropriate training and education. 



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