I'm beyond excited to welcome my second guest to the show, Louise Westra. She is a naturopath, a women's health strategist, the best-selling author of "You First," and a specialist in creating energy and building resilience for overwhelmed and stressed out professional women. 

Our conversation revolves around the conflict between doing everything you can to succeed in your personal brand without burning out and what the industry demands to be successful. Louise shared her take on the influence of the patriarchal way of doing things in the world, how it affects women entrepreneurs, and what you can do to prevent it. 

We also talk about self-awareness, the importance of defining success, the hustle culture, values, and much more. 

What You Will Learn In This Episode:

- Why you need to start by defining success

- How to recognise the patriarchal way of being in the world and break that cycle

- What is the Never Well Since Scenario, and what is the message that leaders in the space should send to their peers

- The incongruencies existing in the "hustle less, align more" trend

- The fallacy of seeing business and life as separate things 

Louise is convinced that it is not the big trips and holidays but what you do in day-to-day life that can take you on a completely different trajectory. In over 20 years of listening and observing people's stories, she realised that the constant and consistent neglect of someone's emotional, mental, physical and physiological needs is what makes the body say, enough!

Resources:

- Louise Westra website: https://www.louisewestra.com/ 

- Louise Westra Instagram: https://www.instagram.com/louisewestrahealth/ 

- Louise Westra Facebook: https://www.facebook.com/louisewestrahealthmastery/ 

- Louise Westra LinkedIn: https://www.linkedin.com/in/louisewestrahealth/ 

- Book: Louise Westra - You First: Your Body, Your Needs, Guilt-Free: https://www.amazon.com/-/es/Louise-Westra-ebook/dp/B09DGCZB9L/ 

- Nicki’s Website: Just Brand You https://justbrandyou.co.uk/ 

- The FREE Wonder Woman Story Guide https://justbrandyouprograms.co.uk/wonder-woman-journey/

- Just Brand You on Facebook https://www.facebook.com/justbrandyou/ 

- Just Brand You on Instagram https://www.instagram.com/justbrandyou/ 

- Nicki’s LinkedIn https://www.linkedin.com/in/nicki-louise-james-3832651b/