Defining Your Brand Vision
We Are Seen with Nicki James
English - January 17, 2022 06:00 - 19 minutes - 27.9 MBEntrepreneurship Business Careers branding empowerment brand confidence entrepreneurship femaleentrepreneur marketing onlinebusiness personalbrand socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In today's episode, I'm talking to you all about your personal brand vision. And of course, I'm going all Freddie Mercury on you. It wouldn't be a Nicki James podcast if I didn't. In the song “One Vision” by Queen they sing, “you need one (wo)mxn, one goal, one voice, one hope, one real decision” and wait for it he also sings from the top of his lungs “one vision”. So in this episode, I discuss how these song lyrics couldn't be more correct when it comes to building a personal brand. We all know that people are drawn towards clarity, and away from confusion. So I break down why clarity is one of the hardest things to get clear on within our brands.
What You'll Learn:
The result of lack of clarity within our brand. The affects of yo-yo marketing and shiny object syndrome. How to prevent confusion for your clients. To niche or not to niche? – And what the impact is for your business. The key pillars of any good brand. Whether we are hindering our brand evolution because we're always do what we’ve always done? And what happens if we change things up a little and deviate from our A --> B line and paint outside it?To summarise, as long as you're clear on who you are, you've worked on that strong brand message and you know what it is that you're all about, allowing yourself the flexibility to explore new ideas, to see how you feel in six months’ time, to see whether that plan that you made in January is still right for you is something that I couldn't encourage more.
So, make that plan, start executing it, allow yourself permission to see the squiggles, to flow with the squiggles, to not panic that they're taking you away from your A --> B strict straight line. And remember that your brand has power when you believe that you are it, all of you, which means as you change, it changes with you too.
Resources:
Nicki’s Website: Just Brand You: https://justbrandyou.co.uk/
The FREE Wonder Woman Story Guide: https://justbrandyouprograms.co.uk/wonder-woman-journey/
Just Brand You on Facebook: https://www.facebook.com/justbrandyou/
Just Brand You on Instagram: https://www.instagram.com/justbrandyou/
Nicki’s LinkedIn: https://www.linkedin.com/in/nicki-louise-james-3832651b/