Creating a Mission-Led Brand
We Are Seen with Nicki James
English - October 11, 2021 05:00 - 19 minutes - 27.2 MBEntrepreneurship Business Careers branding empowerment brand confidence entrepreneurship femaleentrepreneur marketing onlinebusiness personalbrand socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we are talking about creating a mission-led brand. Over my several years building brands and growing an online business, I've noticed that business owners are now more interested in having a higher purpose than making more money. Mind you, a purpose is not the same thing as a vision statement. Your vision statement is what you intend to be in the future, but your purpose is the primary reason behind your existence.
What You'll Learn in This Episode:
- The relationship between finding purpose in your business and customer loyalty
- How to discover your mission
- How to create a personal connection with your audience
- How to leverage your mission statement to grow your brand
- Finding clarity in your online journey
- The steps to building a mission-driven brand
The greatest success that can come out of having a mission-led brand is that every business can contribute to a better society. It doesn't matter what industry you are in, we all can make a difference. My mission is about empowering women, and what's yours?
Resources:
- Nicki’s Website: Just Brand You https://justbrandyou.co.uk/
- The FREE Wonder Woman Story Guide https://justbrandyouprograms.co.uk/wonder-woman-journey/
- Just Brand You on Facebook https://www.facebook.com/justbrandyou/
- Just Brand You on Instagram https://www.instagram.com/justbrandyou/
- Nicki’s LinkedIn https://www.linkedin.com/in/nicki-louise-james-3832651b/