We Are For Good Podcast - The Podcast for Nonprofits artwork

534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project

We Are For Good Podcast - The Podcast for Nonprofits

English - May 08, 2024 10:00 - 38 minutes - 26.7 MB
Non-Profit Business nonprofit fundraising development philanthropy innovation leadership professional development donor relations Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed


Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.

She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️

💡Learn

Innocence Project’s Digital StrategyHow to Build a Winning Digital Strategy for Exponential Audience GrowthPro Tips + Lessons Learned

Today’s Guest
Alicia Maule, Digital Engagement Director, Innocence Project

Episode Highlights

Alicia’s story and journey to where she is today (3:05)Overview of the Innocence Project (5:50)How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)Lessons learned throughout building their digital strategy (20:20)How to bring people ar

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Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

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