We Are For Good Podcast - The Podcast for Nonprofits artwork

363. What's Working in Nonprofit Marketing + a Crash Course in Using Digital Ads to Grow Your Impact - Aidan Augustin

We Are For Good Podcast - The Podcast for Nonprofits

English - December 14, 2022 11:00 - 39 minutes - 27.3 MB
Non-Profit Business nonprofit fundraising development philanthropy innovation leadership professional development donor relations Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 362. How to End Poverty: Evidence-based Impact + Centering Community - Heather Reynolds
Next Episode: 364. Habits of an Impactful + Innovative Nonprofit - Jon McCoy, CFRE, Becky Endicott, CFRE and Meghan Cressman

Meet Aidan. This founder is the king of our favorite phrase “try stuff.” We love our buds at Feathr who are leading the way with digital marketing support for nonprofits. He recognizes marketing often gets a bad wrap, and he’s brought the case for why now is the time nonprofits need to lean in. Tune in for his expert tips and advice for the new digital marketing adapter 👨‍💻✌️

💡Learn

Website retargeting, email mapping, digital ad campaigns + more!Digital marketing 101  for the new adopterBest practices in digital marketing today + the need for testing

Today’s Guest
Aidan Augustin, Co-founder and President, Feathr

Episode Highlights

Aidan’s story and journey to where he is today (4:00)Organizational mindset around marketing (12:35)Digital Marketing 101 (16:50)Case studies of nonprofits using digital advertising (24:10)The need for testing (27:20)A powerful moment of philanthropy in Aidan’s life (30:05)Aidan’s One Good Thing: Lead with Vulnerability (32:55)

For more information and episode details visit: weareforgood.com/episode/363.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

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Head over to weareforgood.com/friends to learn more 🥳

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Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.


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