We Are For Good Podcast - The Podcast for Nonprofits artwork

360. Passive Revenue for Nonprofit Orgs? Omni-channel Corporate Giving Opportunities - Melissa Moody

We Are For Good Podcast - The Podcast for Nonprofits

English - December 07, 2022 11:00 - 30 minutes - 21.3 MB
Non-Profit Business nonprofit fundraising development philanthropy innovation leadership professional development donor relations Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 359. New Year Prep Talk: How to Create a Fundraising Roadmap - Barbara O'Reilly
Next Episode: 361. Habits of an Impactful Donor Relations Officer - Jon McCoy, CFRE, Becky Endicott, CFRE, Lynne Wester and T. Clay Buck

Overview
Meet Melissa. This marketer spent 13 years at Google before co-founding Gated, a startup challengings unknown senders to donate to charity in order to reach you - so everything in your inbox is worth your attention. Join us for a conversation all about modern corporate social responsibility programs and how nonprofits can maximize their digital footprint even when strapped for money and time⌛

💡Learn

Evolution of corporate social responsibilityHow nonprofits can maximize the impact of “roll-up” programsNew partnership opportunities using organic social media

Today’s Guest
Melissa Moody, Co-Founder and Head of Marketing, Gated

Episode Highlights

Melissa’s story + journey to where she is today (3:50)Corporate Social Responsibility 2.0 Model (7:25)Overview of Gated  (10:15)Value of Role Up Programs (AmazonCircle, Target Circle, etc.) and how to optimize them  (15:00)Showing up and listening on social media (16:05)Modern marketing opportunities for nonprofits (21:40)Melissa’s One Good Thing: Try Gated. (26:45)How to connect with Melissa (27:45)

For more information and episode details visit: weareforgood.com/episode/360.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.

Head over to weareforgood.com/friends to learn more 🥳

Support the Show.

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.

Learn more today at weareforgood.com/friends.


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