231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins

Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content. 

EPISODE OVERVIEW

Rob’s story and journey to where he is today (2:20)Creating your brand purpose (8:00)Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)Viral content + leveraging social media to expand your mission outside of your four walls (25:00)The business and artistic reason to invest in film (28:00)Ethical storytelling (33:00)A powerful moment of philanthropy in Rob’s life (41:00)Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)

For more information and episode details visit: www.weareforgood.com/episode/231

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