122. How to Create a Compelling Donor Journey to Grow Engagement - Cameron Bartlett

Meet Cameron. This digital marketer and fundraiser helps hundreds of charities fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧

EPISODE HIGHLIGHTS

Cameron’s story and journey to where he is today (2:00)Creating a compelling donor journey (7:00)The mile markers throughout a donor journey (8:20)Examples of content your organization can create today (15:00)Cameron’s experience with IJM and their viral video campaign (20:00)Cameron’s advice for organizations with limited digital marketing budgets (27:00)A powerful moment of philanthropy in Cameron’s life (35:00)Cameron’s One Good Thing: Find a celebration post. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/122

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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