118. Monthly Giving: A Playbook for Growing Believers - Vik Harrison

Meet Vik. The charity: water co-creator may be the queen of branding, but her other superpower may just be found in galvanizing community for good. And she's going to change everything about the way you think about monthly donors. And when you’ve built a movement of rabid fans who collectively infuse more than $20 million a year via this methodology, you’ve got the chops to preach. We're talking about the starving mindset so many are employing in the nonprofit sector and how to break out of it with this awesome mama, creative genius and simply a really good human.

Episode Highlights

Vik’s story and journey to where she is today - 3:22All things monthly giving- 7:53Key principles and core beliefs of monthly giving- 12:41Naming charities - 15:16charity: water’s monthly giving program: The Spring - 17:58Storytelling - 24:47Monthly Giving Guide - 27:37The intersection of her work and family - 32:10A powerful moment of philanthropy in Vik’s life - 34:22Vik’s One Good Thing: Jump and you will grow wings on the way down. - 41:02

For the full episode transcript, sharable graphics and links mentioned in this episode visit: www.weareforgood.com/episode/118

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