WDS Experience Podcast
10 episodes - English - Latest episode: about 11 years ago -Cutting through the noise that invades the wireless industry...
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Episodes
Mobile Loyalty Audit 2013
April 19, 2013 11:48Series 2: Episode 3 - Mobile Loyalty Audit 2013 So the apostles, have been postulating over the 'Apostle Model' and stressing over the 'Stress Tests', to discuss the outcomes of the WDS Mobile Loyalty Audit for 2013; its implications for NPS and CSAT; and for operators in today's hype-competitive market. Are you a loyalist, a mercenary, a defector, or a captive? Whatever your level of satisfaction, this can easily be impacted by poor network, security breaches or billing issues, but dive d...
WDS Trends 2013 #2 - The Predictors
February 20, 2013 14:15Series 2: Episode 2 - Wireless Trends 5 to 10 Part 2 of WDS’ industry trends for 2013, the panel charge straight into their deliberations to cover the remaining topics from episode #1. Spanning security issues in our post PC era; Windows Phone OS as a haven from litigation and Android proliferation into cameras, smart TVs and set-top boxes. Richard sips a little too much of the HTML5 cool-ade, and promptly splits the panel down the middle, and thanks to Nick a consensus is reached on the ...
WDS Trends 2013 #1 - The Predictors
February 13, 2013 11:31Series 2: Episode 1 - Wireless Trends 1 to 5 Each year WDS releases its 10 industry trends. Now in its fourth year ‘the predictors’ seek to provide comment on trends that will be pertinent and relevant in the coming 12 months. From an excellent track record, will their predictions stack up? Tim Deluca-Smith has nailed his colors to the mast and is joined by a panel not always in full agreement. In the first of 2 episodes, each covering 5 of the listed topics the team will shine a l...
Putting telecoms loyalty through the blender
November 13, 2012 11:46Series 1: Episode 7 What is loyalty, what are the financial benefits of loyalty to a carrier or hardware brand and how can this be grown and managed? Primarily consumers are easily swayed on price; are rarely or truly loyal, and mapping the intricacies of customer satisfaction against the lifecycle is challenging. One of the principle mistakes made by wireless organizations is to correlate satisfaction directly to loyalty when the two are actually very different. Satisfaction is jus...
Battery Apathy! Are you always charged up?
October 08, 2012 11:49Series 1: Episode 6 We’ve long been aware that battery performance is the Achilles’ Heel of the smartphone. Not only have we seen the volume of technical support calls relating to battery performance quadruple since 2008 but in a recent report from J.D. Power and Associates, found a clear link between satisfaction with battery performance and the likelihood to repurchase a device from the same manufacturer. Of course much of the problem lies with the technical and design limita...
Retail: I want a quirky keyboard
July 16, 2012 07:54Series 1: Episode 5 There is a growing appreciation and awareness that retail is forming a key part of the customer journey. No longer is it just a transaction or a point in the lifecycle to just purchase a mobile device. It's now become fundamental to the brand awareness, profitability and loyalty as the user progresses along the customer journey. Is the experience consistent with other interactions? Is the online retail model impacting the delivery of service at retail? Has th...
Customer Experience
June 13, 2012 09:42Series 1: Episode 4 'Customer Experience' is the current mantra, permeating all sectors including the wireless industry. Operators are vying to differentiate their personal notion of a consumers' experience with evolving networks, devices and applications. Network speeds and price plans have been favored tools to deliver competition, but are brands open and honest in providing optimum customer experience, and are brands pro-active enough in the way they engage their customers? CEO, Davi...
RIM | I love buttons
May 02, 2012 13:18Series 1: Episode 3 Blackberry was an executive aspirational brand that was the game changer for mobile email. Many would say their messaging functionality is still superior, the build quality is reliable and carriers prefer its efficient network model, making Blackberry the logical choice. What has happened, what's happening, and why is their market share dropping? Subscribe via Tim Deluca-Smith, VP Marketing at WDS, hosts episode 3 with guests Nick Gyles, CTO at WDS, Howard Jone...
Windows Phone – Can it hit double digit market share?
April 10, 2012 13:04Series 1: Episode 2 Competing against the rampant march of Android and an ever-loyal base of iOS users, can Windows Phone compete in the brave new world of wireless to become the third ecosystem? Episode Two asks what Microsoft needs to do to reach a double-digit share in the smartphone market. Subscribe via Tim Deluca-Smith, VP Marketing at WDS, hosts episode 2 with guests Nick Gyles, CTO at WDS, Howard Jones, Account Director at CCgroup, Paul Nolan, Associate Director & Head ...
OEM Differentiation
March 09, 2012 15:44Series 1: Episode 1 The smartphone form factor has homogenized and many of the world’s leading manufacturers now launch products all running the same (or similar) OS variants. But if everything looks and feels the same, how can today’s device manufacturers build brand loyalty or compete on anything but price? We look at what’s happened to innovative industrial design and whether manufacturers can ever compete at the service layer. Subscribe via Tim Deluca-Smith, VP...