Marketing focal points & a debate on hiring | Ep.17

Learning SEO by trying MozMarketing is hard when you don't have a product or service to focus energy towards. SEO as a focused practice can't start yet.Chris Gimmer on SEORPG Twitter trends: giveaways, support each other threads, etc.Adam would rather have a smaller number of engaged fans then a huge follower count as a vanity metricPositive sum thinking in agenciesAgencies are being acquired for talent acquisitionWar for talent in techDebate on how hiring process should workHow to negotiate: Whoever has more information winsBrandon stumps Adam with his favourite interview question: "In the last 24 hours what was the most interesting thing you did that isn't related to work?"The science of behaviour change. Motivation comes first, but how can you change it?It's easier to run away from pain, than run towards a goal