Waves Social Podcast
93 episodes - English - Latest episode: 4 months ago - ★★★★★ - 10 ratingsA podcast for marketers, creators, and entrepreneurs who want to stop chasing the tide and start making waves online. We sit down with the tastemakers and strategic minds behind some of the most engaged communities and up-and-coming brands to uncover the methodology behind their seismic impact.
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Episodes
Gaby Bayona On Building 5+ Businesses & What’s Next for the Bridal Industry
December 20, 2023 10:00 - 42 minutes - 29.4 MBGaby Bayona is a force in the bridal and modeling industries. The humble entrepreneur has been building her empire since her teens and is now the owner of multiple businesses. After starting out as a seamstress in her mom’s bridal business, Gaby discovered a passion for the industry. By the time she graduated high-school she knew she wanted to own her own business. Now, she owns 3 bridal dress brands and a boutique with multiple locations in Canada, as well as a modeling agency based out of ...
Exploring the World of Sports Marketing with Shahob Mehr, Director of Content
December 13, 2023 10:00 - 38 minutes - 26.8 MBThis year, it seems like every company is trying to get involved in sports. It had us wondering, is there really an increased interest in sports or is this a perceived growth we’re seeing on our own feeds? We brought in sports marketing expert and Director of Content Strategy for William Raymond Communications, Shahob Mehr, to answer our questions. Shahob shares his journey from being a student, to getting a seat at the table in this incredibly competitive industry. He unveils the hidden l...
Predictions for 2024 Marketing Trends: Anti-Tech, Nostalgia & Campaigns with Mike and Mitzi Payne
November 29, 2023 10:00 - 35 minutes - 24.4 MBSubscribe to Arcade’s Newsletter, SCAN 👀 CLUB: https://www.arcadearcade.ca/scan-club Mitzi and Mike are back with another solo episode. This week, they’re talking through the top 3 news stories (signals) that they’re following. We break down what each signal could mean for the future of digital marketing. First up, Chipotle renames one of their locations after a Travis Kelce tweet resurfaces. Then, we talk about the rise of print with NYLON relaunching their physical magazine for the first...
Handling Tough Client Feedback & Finishing Strong in Q4 with Mike & Mitzi Payne
November 15, 2023 10:00 - 49 minutes - 34.4 MBIt’s the most wonderful time of the year… Marketers hold their breath and pray the Facebook pixel was installed correctly. Hopefully this episode will breathe some levity into your week. We’re shaking things up a bit this week–taking some time to have a catch-up and chat through some listener questions we’ve gotten. From handling tough client feedback and giving mistakes the attention they deserve, to our thoughts on sports brand collabs and sonic branding, this episode is a fun, light liste...
What It Takes to Become a Creative Director in 2024 with Katarina Terentieva
November 08, 2023 10:00 - 50 minutes - 34.9 MBKatarina (Kate) Terentieva went from studying International Relations, to building Tumblr blogs, to being a Partner and the Chief Creative Officer at Louder. Now, Louder invests in the world’s most competitive startups and helps them disrupt at scale. We break it down with Kate to learn about her story, how TikTok helped her grow her brand, her advice on discovering what you’re passionate about, what Gen Z wants from advertisers, and how to capture and revive moments past the trend cycle. Ka...
Gen Z Media Brand on the Future of Internet Culture with Lauren & Jordyn of Centennial World
November 01, 2023 09:00 - 41 minutes - 28.8 MBWhen Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast, “infinite scroll,” they join Mike and Mitzi to talk about their journey. The duo shares advice about carving out space in a saturated media landscape for something new, the importance of staying in your lane and why they don’t sell to their online com...
Mastering Your Mindset & Growing Through the Losses with Valentin Ozich of I Love Ugly
October 25, 2023 09:00 - 59 minutes - 40.9 MBEntrepreneurship is a rollercoaster of wins and losses. But what if we told you that viewing these losses as opportunities for growth could change everything? In this episode, we’re joined again by founder of I Love Ugly, Valentin Ozich, to have a candid conversation about the ups and downs of entrepreneurship. Valentin returns as a follow-up to our interview last year to explain the mindset shift that helped him continue to grow his brand, even when life got really hard. He explores the pow...
Intern Takeover! What Does It Take to be a Top Performer at an Agency? With Mike and Mitzi Payne, Partners at Arcade
October 18, 2023 09:00 - 56 minutes - 39 MBWhat if you could unlock the secret to bring a top performer at a marketing agency? That’s exactly what our 2023/2024 social media interns, Andrée Sonnenberg and Chamane Dizon, are looking to discover in this fascinating episode. Andrée and Charmane put Mike and Mitzi in the hot seat, turning the tables to ask them the questions they want to know as students and new marketers. Not just a regular Q&A session, this episode goes deep into what distinguishes a top performer (from people who hi...
Mastering Email Marketing and SMS with Jimmy Kim, CEO at Sendlane
October 11, 2023 10:00 - 47 minutes - 32.7 MBJimmy Kim, CEO and co-founder of Sendlane, is known for his expertise in email and SMS marketing. In this episode, he shares his incredible journey from working in the car industry to becoming a digital marketing powerhouse. He shares his top tips for mastering the art of email marketing, particularly for ecommerce brands. Jimmy explains how email is about more than campaigns and automations, diving into the importance of crafting personalized experiences for customers and evolving strategie...
How to Create Better Video Content & Get Over Perfectionism with Natasha Pierre, Content Coach & Podcaster
October 04, 2023 10:00 - 42 minutes - 28.9 MBDo you struggle to create and release video content? If you aren’t at least dipping your toes into video, you’re falling behind. Half of all social media users prefer video over other types of content. 58% of viewers will watch an entire brand video if it’s less than 60 seconds long*. So, why aren’t all businesses and content creators doing it? In this episode, we’re joined by Natasha Pierre, host of the Shine Online Podcast and Video Marketing Coach, to talk about the 5 biggest mindset bloc...
Cooking with Babish, Matty Matheson and The Bear. How Made In Network Created the Buzziest Programming and How You Can Too
September 06, 2023 09:00 - 1 hour - 42.7 MB[REPOST] Your brand is a whole lot more than the products or services you sell. Your brand is what you stand for, and establishing your core beliefs can help you stand apart from the rest, attract like-minded clients, and better serve your community. Today’s guest is Ryan Mack, Chief Commercial Officer at Made In Network. As CCO, his job is a mix of marketing, entertainment, business development, and corporate strategy. Prior to this role, Ryan was the President of Virtue, which is the cre...
Is AI Going to Replace Digital Marketers? A Conversation with AI Expert & Strategist, Maria Osipova
August 16, 2023 10:00 - 43 minutes - 30 MBHave you been wondering how AI will impact the future of digital marketing and content creation? In this episode we talk with Maria Osipova, CMO at Penny AI and one of the lead educators in Gigantic’s Generative AI course, to dissect the role AI can and will play in marketing. Gain insight into how these technologies are revolutionizing various sectors, including media, marketing and sales. We delve into the limitations and opportunities of AI in content creation, Maria’s favorite ChatGPT pl...
Stop Fighting Algorithms & Take Back Your Power as a Creator with Cameron Uganec from The Leap
August 09, 2023 09:00 - 37 minutes - 25.6 MBAre you tired of feeling like your content is at the mercy of social media algorithms? Cameron Uganec, SVP & GM at Thinkific & The Leap, is trying to show creators a better way to monetize online. Cameron is a seasoned expert in building brands and products in the creator economy. In this episode he shares insights on how creators can maximize monetization opportunities and build audience-centric brands. We explore the 3 phases of the creator economy, from the rise of social media influencer...
What Is Your Brand’s Sound? Exploring Sonic Branding with Joe Belliotti and Rebecca Jolly
August 02, 2023 09:00 - 42 minutes - 29.4 MBEver wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosystem around our brand – and that affects how your audience feels. In this episode, we’re talking with sonic branding experts, Joe Belliotti and Rebecca Jolly, about the release of their new book: How Music Grows Brands. They break down the science behind ...
Are Brand Deals Dead? What Brands and Creators Need to Know in 2023 with Sean Scott, The Partnership Expert
July 26, 2023 09:00 - 38 minutes - 26.4 MBAre brand deals dead? Is AI going to replace user-generated content? Should brands invest in creator partnerships? Where are the opportunities for creators to earn an income right now? In this episode, we sit down with Sean Scott, The Partnership Expert, to talk everything creator economy. Sean shares advice for creators looking to land big brand deals and turn their content creation into a lasting career. Sean also shares opportunities creators may not be considering (including a tip MrBeas...
Future-Proof Your Marketing Strategies: A Deep Dive Into Scanning with Alyssa Yuhas, Creative Director at Arcade
July 19, 2023 09:00 - 46 minutes - 32.2 MBDo you feel like you’re constantly chasing the tide of the digital marketing industry? Trends in the industry seem to move lightning fast and there’s no sign of it slowing down. We knew there had to be a better way. In this episode, we’re sitting down to talk with Alyssa Yuhas, Futurist, award-winning designer and the Creative Director at Arcade, about scanning. Alyssa implemented this strategy, used by Futurists, at Arcade through a program she calls SCAN CLUB. The process allows marketers ...
Tips from a YouTube Expert: How Creators Can Leverage the Channel, Repurpose Content & Grow with Latasha James
July 12, 2023 06:00 - 36 minutes - 25 MBSince 2005, YouTube has ebbed and flowed in popularity. Now, we're seeing people navigating to the platform in waves, asking for longer-form content. In 2021, YouTube saw enormous growth, with a 46% increase in revenue. Now, over 2.5 billion people access YouTube each month. For creators and brands, it's a huge opportunity. In this episode, we sit down with OG YouTuber Latasha James. Latasha walks us through her 10-year journey on the platform and what it took to make her channel take off. S...
How to Write a Newsletter Your Subscribers Will Actually Open with Lia Haberman, Founder of ICYMI
July 05, 2023 09:00 - 42 minutes - 29.5 MBFor years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate their message. The only trouble is, how do you actually get your subscribers to navigate with you and engage? Our first guest of Season 6 is Lia Haberman, the mind behind the email newsletter sensat...
How to Write Newsletters Your Subscribers Will Actually Open with Lia Haberman, Founder of ICYMI
July 05, 2023 09:00 - 42 minutes - 29.5 MBFor years it felt like everyone was moving away from email marketing and newsletter and onto social media. However, with changes to platforms and algorithms, email has seen a resurgence this past year. Creators are flocking to platforms, like Substack, where they can own their audience and curate their message. The only trouble is, how do you actually get your subscribers to navigate with you and engage? Our first guest of Season 6 is Lia Haberman, the mind behind the email newsletter sensat...
You Need to Start Looking at Your Agency as a Brand with Mitzi & Mike, Partners at Arcade
June 28, 2023 09:00 - 51 minutes - 35.3 MB** This episode is sponsored by ilovecreatives. Learn more about ilovecreatives' graphic design course, here: ilovecreatives.com/waves ** Five years ago, we joined forces to start Arcade – our answer to the industry’s saturation of generalist marketing agencies. Using a digital first approach, we took on ecommerce clients looking for distinct, results-driven strategic work. Since then, we’ve scaled our team to almost 20 employees, and worked with over 100 clients including GoDaddy, Tacofin...
Mindset, Ambition and a Major Comeback with Valentin Ozich of I Love Ugly
August 24, 2022 09:00 - 1 hour - 46.1 MBBack in 2008, up-and-coming artist, Valentin Ozich, started I Love Ugly out of his bedroom with zero experience in business or fashion. The brand experienced rapid growth, going from 0 to $10,000,000 in seven years. They had a flagship store in LA, Melbourne, Sydney, four flagship stores in New Zealand and a major license deal on the table in South Korea. They had seven global distributors with over 200 accounts stocking their products globally, plus an online store that was growing quickly....
Committing to Your Values As You Grow with Mary Young, founder of MARY YOUNG Intimates
August 17, 2022 09:00 - 46 minutes - 32.1 MBCreator of her namesake intimates brand, Mary Young knew from a young age that fashion was her calling. Sure of her deep values of self-love and sustainability, Mary worked to build a brand that would stay true to these values even as it grew. For episode 57, we sat down with Mary to talk everything MARY YOUNG. We explore her business’ growth, how she engages with her community (even as platforms have evolved) and if she ever envisioned what MARY YOUNG what the brand would become. We also ta...
Committing to Your Values As You Grow with Mary Young, Founder of MARY YOUNG Intimates
August 17, 2022 09:00 - 46 minutes - 32.1 MBCreator of her namesake intimates brand, Mary Young knew from a young age that fashion was her calling. Sure of her deep values of self-love and sustainability, Mary worked to build a brand that would stay true to these values even as it grew. For episode 57, we sat down with Mary to talk everything MARY YOUNG. We explore her business’ growth, how she engages with her community (even as platforms have evolved) and if she ever envisioned what MARY YOUNG what the brand would become. We also ta...
Creating Magical Brand Moments Using Story with Gina Gianatasio Michnowicz, CEO at The Craftsman Agency
August 10, 2022 09:00 - 42 minutes - 29.3 MBAs the CEO and Chief Creative Office for The Craftsman Agency, Gina has worked with major entertainment brands like Disney to create buzz around new releases. For episode 56, we sit down with Gina to talk about the strategies and difficulties with marketing stories. We explore different storytelling strategies, that don’t give away the plot, and creative activations The Craftsman Agency has used to create magical moments. Gina shares how they take these strategies, typically used for TV and ...
What Trends Teach Us About the Future of Brands with Alyssa Yuhas, Creative Director
August 03, 2022 09:00 - 1 hour - 42.8 MBAfter working in design for over a decade (with many notable accomplishments), Alyssa saw a way she could take her work to the next level. She returned to school and began studying a Masters of Design in strategic foresight and innovation. As a future futurist, Alyssa researches topics around Web3, social media, the creator economy and more to help businesses stay agile, community-oriented and exciting. For episode 55, we sit down with Alyssa to talk about what a Futurist does, how trend sca...
STIL Classics Founder Marissa Cristina on Entrepreneurship, Organization & Taking the Reins on Life
July 06, 2022 09:00 - 43 minutes - 30.2 MBEntrepreneurship has always been in Marissa’s DNA. From a young age, she knew she wanted to pursue a career that felt like more than just a job. As life got busier, she needed a tool to help her stay organized but couldn’t find a planner to do the job. So, she built her own. For episode 54, we’re sitting down with Marissa to talk about her experience creating and growing STIL Classics. Marissa explains the science behind analog vs digital planning, why STIL had to pivot from social media to ...
Rebranding and Future-Proofing Your Business, with Scout Shmygol of vitruvi
June 29, 2022 09:00 - 43 minutes - 29.9 MBIn April of 2022, the design-forward home scenting company, vitruvi, made a bold move that shocked their followers; they archived their entire Instagram feed, leaving up only a 3-grid with the phrase, “change is in the air.” Their followers guessed new packaging or the introduction of a brand color, but vitruvi took it a few steps further with an entire rebrand, launched in one day. The rebrand was impossible to ignore on social media, with posts from their 250+ affiliates sporting their new...
Intern Takeover! AMA with Mike & Mitzi on Agency Life, Career Exploration and Tips for New Marketers
June 22, 2022 09:00 - 1 hour - 47.8 MBThis week, Mike and Mitzi are in the hot seat as the Arcademy interns take over Waves Social. Nyarout Jock and Addi Ninaber, Arcade Studio's inaugural social media interns, host episode 52 for an all-out AMA with Mike and Mitzi. They ask the burning questions new grads and marketers want to know, from how to get started in the industry to tips for staying resilient in an ever-changing industry. Mike and Mitzi talk about how Arcade Studios and Waves Social got started, their work backgrounds ...
Social Media Trailblazer Mario Moreno Sears on Marketing, Content Creation & Leaving Corporate
June 08, 2022 09:00 - 45 minutes - 31.2 MBAfter spending 12 years inside the in-house social media marketing world, Mario Moreno Sears knew it was time to mix things up. Armed with his experience working with Guess?, Forever 21, L’Oréal Paris and H&M, Mario was ready to start his entrepreneurial journey. He has since started a D2C brand, We Spill the Tea, launched his own social media agency, Moonrise Social Club, and has gathered more than 160k followers across TikTok and Instagram. His passion for the ever-changing social media la...
Ingrid Nilsen & Erica Anderson on Career Pivots, Social Selling and What’s Next for THE NEW SAVANT
June 01, 2022 09:00 - 1 hour - 50.4 MBFor episode 50 of the Waves Social podcast, we are joined by the co-founders of THE NEW SAVANT, Ingrid Nilsen and Erica Anderson. We talk about their respective journeys, from working in tech and content creation to running a D2C brand that builds one-of-a-kind olfactory experiences. Ingrid shares her decade-long journey growing her YouTube channel to over 3.5M followers and 6M across platforms, her experience interviewing President Obama and choosing to retire from content creation to explo...
Growth Advice for D2C Brands with Dulma Altan, TikTok Creator & Founder of Makelane
May 04, 2022 09:00 - 54 minutes - 37.4 MBWelcome back to the Waves Social podcast. For episode 49, we are joined by business analyst and entrepreneur Dulma Altan. Dulma is the founder of Makelane and Startup Stork, and has over 63k followers on her “B-School for women” TikTok account. In this episode, Dulma shares her advice for D2C brands and business owners looking to build community, improve their cash flow and grow their online following. She shares her journey with her businesses and her growth on social media, advice for cele...
6 Routines & Non-Negotiables We Live By to Stay Creative and Motivated, with Mike and Mitzi Payne
April 20, 2022 09:00 - 31 minutes - 21.7 MBWelcome back to another solo episode of the Waves Social podcast. This time, we’re sharing the six routines and non-negotiables we live by now that we didn’t five years ago. A lot has changed since we started our business, and we’ve learned that many of our old habits weren’t going to make us successful in the long run. Over time we’ve developed these six routines that help us stay happy, healthy and creative as partners and individuals. From setting time boundaries to pursuing hobbies outsi...
YouTube Creator Scott Yu-Jan on Building Your Audience, Perfecting Your Brand and Dealing with Creative Blocks
April 13, 2022 09:00 - 1 hour - 43.5 MBWith 145k subscribers on YouTube, Scott Yu-Jan’s thoughtful storytelling style has undoubtedly resonated with watchers. His YouTube maker videos bring an approachable feel to the craft, inspiring audiences of all ages to test their creativity. For this episode, we sat down with Scott to talk about creativity, content creation and everything YouTube. We dive deep into the struggles of creative blocks and explore strategies to leverage the good, inspiring days. Scott takes us through his perso...
Building a New norm. for the Creator Economy with Kayley Reed, Founder & CEO of Hermana Agency and norm.
April 06, 2022 09:00 - 54 minutes - 37.4 MBAfter spending eight years working in the creator economy, Kayley Reed realized the gaps she was working around wouldn’t go away on their own. That’s when she decided it was time to build a solution and began working on norm., a unique tech resource for influencers. In this episode, we catch up with Kayley about how the needs of the creator economy have been drastically changing over the last few years. We dive into the growth her influencer marketing agency, Hermana, has seen, how brand par...
Leveraging SEO to Optimize Your Content and Challenge Your Competitors with Austen Tosone, Fashion and Beauty Content Creator
March 30, 2022 09:00 - 55 minutes - 38.4 MBHow often do you sit down and really hash out your quarterly goals with your content? If you said ‘never,’ you’re not alone. In this episode, we talk with Austen Tosone about how she’s grown her blog, “Keep Calm and Chiffon,” into her full-time job by treating it like she would any other career. She explains how she got started, the important role SEO has played in her growth, how she sees which keywords competitors are using, the importance of setting goals and why never burns a bridge. Wit...
Leaning Into Your Community to Build a Lasting Brand with Annie Atwell of JuneShine
March 23, 2022 09:00 - 36 minutes - 25 MBHow did a hard kombucha brand manage to disrupt the alcohol industry and reach a net-zero carbon footprint while simultaneously building a powerful ambassador program? Ask JuneShine, a hard kombucha brand based out of San Diego. For episode 44 of the Waves Social podcast, we sat down with Annie Atwell, Director of Marketing at JuneShine, to talk about her experience working for a leading-edge, sustainable alcohol brand. We learn how JuneShine came to be (and how alcohol was never the priorit...
The Art of Documentary and How to Build a Successful Online Course with Mark Bone and Michael Del Monte
March 16, 2022 09:00 - 1 hour - 54.4 MBWhat does it take to tell a really good story? For episode 43 of the Waves Social podcast, we’re joined by renowned documentary filmmakers, Mark Bone and Michael Del Monte, to talk about their successful online course, ‘The Art of Documentary.’ We discuss what led them to filmmaking in the first place, what impact social media has had on the industry and how creators can find their niche in saturated markets. True storytellers themselves, Mark and Michael explore what it takes to be the best...
Charly Goss on Leaning Into Your Personality to Attract an Audience on Instagram
March 09, 2022 10:00 - 53 minutes - 36.7 MBFor episode 42 of the Waves Social podcast we’re joined by stylist and social media phenomenon, Charly Goss. Charly dives into what it has been like to grow her presence online through the pandemic, how she leaned into passive income streams to exponentially grow her business, her experiences fighting cancer twice and how she’s built trust with her audience. Charly is a hilarious, no-nonsense entrepreneur whose personality has been a key piece in growing her social media and business followi...
5 Things We’re Starting and Stopping in 2022 with Mitzi & Mike Payne of Arcade Studios
March 02, 2022 10:00 - 31 minutes - 21.4 MBIn this episode of the Waves Social podcast, we dive into 5 things we’re starting in 2022 and 5 things we’re leaving behind. From content creation to client relations, we explore what has and has not been working for us as an agency. We discuss the importance of creating video content that’s personable, in the moment and low-fi; we explore client dynamics and how we’ve learned how to say ‘no’ to projects that aren’t our best fit, and we talk about why we’re going to be providing more free co...
How to Scale Your Agency & Stand On Your Mission with Gary Williams, CCO of Creative Theory
February 23, 2022 10:00 - 51 minutes - 35.1 MBWelcome to Episode 40 of the Waves Social podcast. On this episode, we sit down with Gary Williams, Chief Creative Officer for Creative Theory Agency, to talk about his experience scaling the agency over the last year. Creative Theory is a culture-focused agency that has worked with big names like Google, Meta and YouTube. We talk with Gary about how the team knew it was time to grow, what it was like bringing in HR, how they work to keep their mission central to the work they do, the import...
Building a Sustainable Brand & Challenging the Fashion Industry with Alyssa Lau, Founder of New Classics
February 16, 2022 10:00 - 44 minutes - 30.4 MBWelcome back to the Waves Social podcast. For Episode 39 we are joined by Alyssa Lau, founder of the popular slow fashion web-store, New Classics. Alyssa is a Chinese-Canadian photographer, creator and new mom. On this episode we discuss how Alyssa went from studying chemistry in Edmonton to running an online boutique, a YouTube channel with 30k+ followers and working with brands like Chanel and MAC while balancing life as a partner and new mother. Alyssa dives into what helped her and her p...
S04 E09: Committing to Culture & Staying in Beta with Franke Rodriguez, Partner at Anomaly
October 13, 2021 09:00 - 58 minutes - 40.6 MBFor the final episode of our fourth season, we are joined by Franke Rodriguez, Partner and CEO of Anomaly, a global strategic and creative marketing agency. Franke’s desire to take Anomaly to new heights made him the perfect fit for his role as the youngest-ever CEO of their New York and Toronto offices, and he has worked with major blue-chip brands such as Nike, Budweiser, Captain Morgan, Carnival Cruises, and Google in their marketing missions. In today’s episode, he nerds out with us abou...
S04 S08: Looking Inward and Going Global with Sophie Gray, Founder of DiveThru
October 06, 2021 09:00 - 48 minutes - 33.7 MBDespite being an experienced flyer at the peak of her career, a panic attack brought on by the prospect of another plane journey changed Sophie Gray's life forever. Instead of getting on the plane, Sophie and her husband tackled the long trip home in a car while the panic attacks continued. It was then that she realized that she needed to change something. After setting out to learn about her own mental wellbeing, she founded DiveThru, a mental wellness platform that partners with mental hea...
S04 E08: Looking Inward and Going Global with Sophie Gray, Founder of DiveThru
October 06, 2021 09:00 - 48 minutes - 33.7 MBDespite being an experienced flyer at the peak of her career, a panic attack brought on by the prospect of another plane journey changed Sophie Gray's life forever. Instead of getting on the plane, Sophie and her husband tackled the long trip home in a car while the panic attacks continued. It was then that she realized that she needed to change something. After setting out to learn about her own mental wellbeing, she founded DiveThru, a mental wellness platform that partners with mental hea...
S04 E07: Setting Healthy Boundaries and Leading Yourself with Sara McCabe, Leadership Coach
September 29, 2021 09:00 - 50 minutes - 34.6 MBToday on the podcast, we welcome Sara McCabe, business coach, consultant, box-breaker, and not-so-secret dancer. After spending over a decade leading and developing teams across North America, she left the corporate world to help creative entrepreneurs work and lead in a way that actually works for them. Sara is Mitzi’s personal business coach or, as Mitzi likes to say, her ‘business therapist’ and, in this episode, she shares some of her business consulting strategies, coaching skills, and ...
S04 E06: Ask-Us-Anything: Why We Chose Not to Sell in 2020 with Mitzi & Mike Payne of Arcade Studios
September 15, 2021 09:00 - 1 hour - 42 MBWelcome to our first ever ask-us-anything episode, where your hosts, Mike and Mitzi, answer the questions you’ve been asking on Instagram. Many of you may know that we run an award-winning digital agency called Arcade Studios, which specializes in digital strategy, content production, social media, and email marketing. Our company has doubled in size over the last year and, in order to scale our agency that quickly we have had to learn a lot of important lessons along the way! In today’s epi...
S04 E05: Is Facebook Advertising Dead? With Josiah Sinanan and Benjamin Velázquez of Arcade Studios
September 09, 2021 02:00 - 1 hour - 45.7 MBToday’s guests join us to talk about digital advertising and paid media. Affectionately known as our very own ‘Paid Papis', Josiah Sinanan and Benjamin Velazquez bring tons of expertise on the subject. Josiah is the Digital Lead at Arcade Studios, where he provides an array of unique clients from e-commerce to entertainment with paid media strategy and execution. Josiah oversees digital advertising activities for these clients across platforms such as Google, Facebook, and Instagram, and eme...
S04 E04: Creating Partnerships that People Actually Talk About with Lars Bengston, Chief Content Officer at Havas Health & You
September 01, 2021 09:00 - 1 hour - 48.7 MBToday on the show, we speak with Lars Bengston, Chief Content Officer at Havas Health & You. Lars has built his career partnering with some of the world’s most ambitious brands and creatives, which you’ll learn a bit more about this interview. He joined Havas Health & You this year as their CCO, with the mission to help the global health industry recognize and actualize their ability to create content that builds deeper and more meaningful connections with HCPs and patients. He came from the...
S04 E03: Turning a Daydream Into a Design-led Brand with Alex Simonelli
August 25, 2021 09:00 - 45 minutes - 31.6 MBA few years ago, Alexander Simonelli, who had no prior experience in the food and beverage industry, swapped out his condo and his sales job for his parents’ home and a big idea, which evolved into a one-of-a-kind company; Daydream. A sugar-free, flavored sparkling water, infused with adaptogens that reduce stress, and a digital-native brand strategy, Daydream is unlike any other product on the market. In today’s episode, Alex shares some insider information as Daydream’s Founder and CEO abo...
S04 E02: How to Take Your IRL Community Digital with Istiana Bestari and Rachel Wong, Co-Founders of Monday Girl
August 18, 2021 09:00 - 42 minutes - 29.1 MBWhy is it so difficult to meet other cool women? Rachel Wong and Istiana Bestari asked themselves this over and over again while attempting to make meaningful connections through boring networking events and male-dominated workplaces. Intent on finding a better way to build their careers, they cofounded Monday Girl, Canada’s first social club for professional women. With over 4,000 active members and more than 18 sold-out venues featuring industry icons, Monday Girl is now the fastest-growin...