We're going on a digital trip

We’re going on a digital trip. 

No, not some 90’s rave style trip, but one that takes people on a journey to a destination…

Yes, we’re talking destination marketing. It’s not something I’m used to talking about, but I met Sabrina a few weeks ago on a session myself, Dahlia el Gazaar and Adam Parry were “hosting” on the new kid on the block, Clubhouse. 

We were talking all things eventtech and marketing, but Sabrina mentioned something that caught my attention… Stavanger in Norway. I’d only been to Norway a few times and each of those times centered around my trip to Stavanger, so I was keen to speak to someone else who was working on a project of how to promote not only this awesome destination, but seeing how they did things differently. 

So no, it’s not just another zoom call, not just another walk through, not just another VIP box and definitely not another video on safari around the destination where you’d see better quality content if you tuned in to blue planet. 

We hear how Heidi Legein, The Mice Guru, pulled together a micro community that Sabrina was part of and how they delivered a digital trip to participants to experience Stavanger and all it has to offer through a digital experience. 

We cover;

-        how to find ways to intangibly market a destination

-        what a truly immersive virtual experience looks like 

-        what goes into creating such an experience

-        what does it cost – production quality is crucial 

-        being visible in your community 

Pulling from my recent episode with Dahlia, Sabrina reiterated that collaboration is key in building your microtribe and that when you work together towards a common goal you can create great experiences. Working together, you are stronger. 

Any event organizer or destination should listen to this episode to hear how this team pulled together to create an awesome digital experience.