Integrity in Community

This week I’m in conversation with Adam Barber, MD of Tamariondo Group and we’re talking about how Adam’s business has built up a community in a specialist subject area and what we could learn from this “non events” guy in terms of delivering to an audience and looking at how they have built a community and commercialized the business but kept editorial integrity at it’s heart. 

Some of you may have heard of Adam before, not just because he’s created a very successful business, but because I first interviewed Adam on the first Event Tech Live Podcast back in November 2020 where we were talking about how his business pivoted from physical to virtual. A great listen, you can tune into here: 

 In this session, we talk about, lots of things actually… but mainly: 

Integrity of and investment in editorial content; ringfencing content from commercial influence and biasSpecialization within a massive sector; how they are focused on delivering to what their audience needsCommercialisation; audience and commercial opportunities are interlinkedCommunity; you know how your community interacts better than anyone else – deliver what they want and need – the customer is king.The way users interact with content has fundamentally changed – attention is split. 

We also cover event tech in our chat, “the ever changing Rubix cube” One size doesn’t fit all and we talk about how to find the right partner. 

Let us know what you think. Reach us on Twitter @wavesconnects or email [email protected] 

To connect with my guest, you can search him on Linkedin Adam Barber or via his business www.tamarindogroup.com

I’m trying out some new technology, so if you do like what you’ve heard, please head over to wavesconnects.com/review and try out VideoAsk and tell us what you think.

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