Water We Talking About?
56 episodes - English - Latest episode: 3 months ago - ★★★★ - 4 ratingsWater and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.
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Episodes
David Sedlak: The World Of Water Is Poised For Great Changes
January 17, 2024 19:00 - 22 minutes - 15.7 MBDavid Sedlak, Professor at UC Berkeley, is well-known in the world of water. His most recent book, Water For All, explores the myriad of water issues facing the entire world, and how water crises are linked to one another. By applying a passion for water technology and innovation, David understands the demands of water and helps others to do the same.
Peter Gleick: The Stories Of Water
November 10, 2023 12:00 - 25 minutes - 17.4 MBDr. Peter Gleick, co-founder of the Pacific Institute, is a scientist by trade and prefers using books to tell the story of water. His recently published work, The Three Ages Of Water, tells the story of water as far back as the evolution of our solar system.
Tom Ferguson: Becoming A Great Storyteller In Water
November 07, 2023 12:00 - 31 minutes - 21.7 MBAfter college, Tom Ferguson, managing partner of Burnt Island Ventures, was an actor. Now, he uses the lessons that he learned in improv class to help in assessing startups and ensuring success.
Isaac Pellerin: Life In Water Equals Impact
September 11, 2023 11:00 - 26 minutes - 18.5 MBA background in technology helps Isaac Pellerin, VP of Marketing at 120Water, remember that data tells a powerful story. Now, he puts that background to good use by helping to create tools that make life easier for water operators.
Robert Wimmer: Never Lose Passion For The Water Industry
August 21, 2023 14:00 - 26 minutes - 18.2 MBAfter retiring from the water industry, Robert Wimmer, former CEO of Aqua-Aerobic Systems, realized he still had a lot more to give back to the business. Now, he emphasizes the importance of having a set of core values in the industry and keeping in mind the 5 P’s: Purpose, Passion, People, Products, and Profit.
Peter Yolles: Eons Of Wisdom About Water
August 04, 2023 15:00 - 24 minutes - 17.1 MBWhen Peter Yolles, founder and managing partner of Echo River Capital, speaks to founders of water tech companies, there is one thing he wants to know: What is their personal “North Star?”
Joseph Blackman: Make It Easy For Someone To "Creep" On You
June 26, 2023 13:00 - 26 minutes - 18.1 MBAfter a career delivering heavy trucks to utilities and using short training videos to educated operators and supervisors, Joseph Blackman, Founder of Vitendo Training Solutions, finally took the plunge to creating that content full-time. Now, he is an educator and advocate utilizing multiple media spaces: newsletters, podcasts, and videos.
Kelley Dearing Smith: Putting Ourselves In Someone Else's Position
June 06, 2023 17:00 - 20 minutes - 14.4 MBAfter becoming burned out working TV news, Kelley Dearing Smith took on a new challenge with Louisville Water. Now, the VP of Communications and Marketing helps Louisville Water tell stories -- and it all starts with listening.
Joe Zuback: Never Give The Same Presentation Twice
May 08, 2023 16:00 - 21 minutes - 15.1 MBOne of the best ways Joe Zuback, Principal at Global Water Advisors, has found to connect with an audience is to establish commonality with them, and he does so by researching each audience in detail before presenting or speaking.
Aoife Kelleher: Water Is My Path
April 06, 2023 12:00 - 21 minutes - 15.2 MBAs a lover of both science and art, Aoife Kelleher, Business Development Manager at BlueTech Research, started her career using art to promote a science gallery, to make it more accessible for more people. Aoife has carried that approach with her in the water industry, including while working on the Netflix documentary “Brave Blue World”.
Travis Loop: Water Is The Medium Of The People Business
March 03, 2023 14:00 - 20 minutes - 14.2 MBAs an early adopter of the podcasting medium in the water industry, Travis Loop, Founder & Producer of waterloop, uses his platform to focus on and sharing solutions, as well as sharing success stories, and inspiring people to not give up.
Angela Godwin: The Face Of The Water Industry
February 06, 2023 18:00 - 24 minutes - 16.9 MBAfter breaking into the water industry with PennWell, Angela Godwin became the face and voice of the industry through her work with Endeavor Business Media, and now as Principal Partner with Rogue Monkey Media.
Lorenzo Falzarano: Water Is The Canary In The Coal Mine
January 13, 2023 19:00 - 19 minutes - 13.6 MBWhat does the design aesthetic of a logo tell us about a business? Lorenzo Falzarano, founder of Orb, shares his unique perspective on design and talks about how we validate that our water is safe for use and reuse.
Hugh Sinclair: The Water Heroes
December 02, 2022 13:00 - 18 minutes - 12.7 MBAfter spending a decade working on the utility side of the industry, Hugh Sinclair, Vice President – National Practice Lead For Asset Management at Arcadis, now spends his time focusing on the people who do the work – the heroes of the industry – and finds that understanding someone’s story is the most effective vehicle to create empathy and context around their collaborative partnerships.
Hugh Sinclair: The Water Heroes
December 02, 2022 13:00 - 18 minutes - 12.7 MBAfter spending a decade working on the utility side of the industry, Hugh Sinclair, Vice President – National Practice Lead For Asset Management at Arcadis, now spends his time focusing on the people who do the work – the heroes of the industry – and finds that understanding someone’s story is the most effective vehicle to create empathy and context around their collaborative partnerships.
Mike Wade: Crowdsourced Campaigning & Messaging
November 01, 2022 09:00 - 15 minutes - 10.9 MBFor Mike Wade, Executive Director for the California Farm Water Coalition, spending north of $140,000 in crowdsourced funds for an ad and campaign to get the word out to policymakers and the entire country on the devastating effects of the droughts in the west was worth the cost.
Mike Wade: Crowdsourced Campaigning & Messaging
November 01, 2022 09:00 - 15 minutes - 10.9 MBFor Mike Wade, Executive Director for the California Farm Water Coalition, spending north of $140,000 in crowdsourced funds for an ad and campaign to get the word out to policymakers and the entire country on the devastating effects of the droughts in the west was worth the cost.
Michael Stanley Gallisdorfer: Without Water There’s Nothing Else
October 01, 2022 09:00 - 18 minutes - 12.5 MBTo Michael Stanley Gallisdorfer, affectionately known as MSG, the message for water is simple: Water matters. When sharing water’s story, MSG says to make it simple and direct – and use words that everyone can understand.
Michael Stanley Gallisdorfer: Without Water There’s Nothing Else
October 01, 2022 09:00 - 18 minutes - 12.5 MBTo Michael Stanley Gallisdorfer, affectionately known as MSG, the message for water is simple: Water matters. When sharing water’s story, MSG says to make it simple and direct – and use words that everyone can understand.
Mary Conley Eggert: Don’t Market Water As Water
September 16, 2022 12:00 - 19 minutes - 13.4 MBFor Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together.
Mary Conley Eggert: Don’t Market Water As Water
September 16, 2022 12:00 - 19 minutes - 13.4 MBFor Mary Conley Eggert, Founder of Global Water Works, it’s of the utmost importance to solve the global water crisis in this generation. And that takes everyone working together.
Shea Dunifon: Writing The Story As I Go
August 19, 2022 13:00 - 22 minutes - 15.3 MBShea Dunifon, aka Lady Caca, the Education Coordinator for Pinellas County Government finds that the best way to share stories is to start with the basics and keep the message simple.
Candice Jansen: Love Stories Behind Water
August 01, 2022 17:00 - 21 minutes - 15 MBCandice Jansen, a water sommelier, gives people a water experience worth remembering by hosting water tastings – elevating water the same way we do wine – allowing others to learn the emotional value of water.
Storytelling, Stewardship, And Educating The Public
July 07, 2022 18:00 - 24 minutes - 16.7 MBBeing a steward and educator for the water industry in his community is of the utmost importance for Jeff Kalmes from the Billerica Water Resource Recovery Facility.
Building As You Hear
June 29, 2022 15:00 - 24 minutes - 17.1 MBFor Herve Buisson from Veolia Water Technologies, when it comes to effectively communicating with an audience, it takes listening, looking for non-verbal signals, and being an interesting and engaging presenter.
Owning Your Personal Brand & Narrative Online
June 07, 2022 12:00 - 23 minutes - 16.5 MBWhen it comes to your online presence, you own and control your personal narrative, so says Austin Meyermann, the Water and Wastewater Industry’s Headhunter.
When You Give, People Give Back
May 13, 2022 08:00 - 28 minutes - 19.4 MBFor Trace Blackmore, it’s all about helping others. When you help others, they innately help you, too. The host of the Scaling UP! H2O podcast loves to give and is encouraging others to join him on the World Vision Global 6K for Water, too.
Successful People Are Adaptable
April 19, 2022 11:00 - 25 minutes - 17.6 MBAfter cutting her teeth in the news business as a journalist and news anchor, Andrea Hay now helps shape the story of the water industry as the Director of Communications for Green Bay Water Utility.
We All Have The Tools To Communicate
April 05, 2022 11:00 - 21 minutes - 14.8 MBUtilizing her experiences as both an engineer in the water industry and an art history buff, Susan Guswa, from Woodard & Curran, has learned that there is no one way to communicate or share stories and finds value in meeting people where they are to communicate effectively about projects and their importance.
Bridging The Gaps In Storytelling In Irrigation And Agriculture
March 15, 2022 09:00 - 23 minutes - 16 MBIn order to move the irrigation and agriculture industries into the future, Cassandra Toves knows it takes more than just technology to do so. It comes down to relationship-building and knowing how to tell your stories -- and share your content -- with your audiences in different ways.
Teaching Water Engineers To Become Better Storytellers
March 01, 2022 10:00 - 28 minutes - 19.3 MBBetween supporting innovation in the water sector and helping engineers learn how to share their stories with utilities, Jen Murphy from Parametrix believes integrity and technical competency paired together help build trust between utilities and engineers.
Alex Passini: Going Beyond Brand Recognition
February 15, 2022 18:00 - 23 minutes - 16.1 MBFrom conducting webinars to sharing water industry news and tips, Alex Passini from AWC Water Solutions talks about what it takes to build a community.
Walid Khoury: Journey To Becoming A Water Influencer
January 15, 2022 10:00 - 24 minutes - 16.9 MBFrom engaging polls on LinkedIn to gaining business through social media engagement, Walid Khoury, General Manager for Desalytics, talks about what it takes to be a pro when it comes to engaging with the water industry on social media.
Lila Thompson: Making Space To Connect
January 04, 2022 16:00 - 20 minutes - 13.8 MBIn addition to being a facilitator and connector in local communities with British Water, Lila Thompson also teaches suppliers how to share captivating stories.
Sivan Zamir: Guerilla Marketing Tips For Water Industry Innovators
December 15, 2021 10:00 - 24 minutes - 17 MBPrior to joining Xylem to head up their Innovation Labs, Sivan Zamir cut her teeth on grassroots marketing with water industry startups. In this episode, Sivan shares the tactics and guiding philosophies she developed to get her companies noticed.
Cristina Ahmadpour: Changing The Procurement Process Through Storytelling
December 01, 2021 11:00 - 27 minutes - 19 MBWhen it comes to working with utilities, Cristina Ahmadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding.
Reaching 100,000 Potential Customers Through Podcasts, Webinars and Blogs
November 15, 2021 15:00 - 23 minutes - 16.2 MBWhen Richard Restuccia started his first Company blog back in 2010, who would have thought that his content syndication efforts would lead to a training and engagement practice now generating over 100,000 views of Jain Irrigation’s podcasts, videos, webinars, and website content.
Simone Callioni: Nurturing Through Relationship Marketing
November 01, 2021 10:00 - 25 minutes - 17.5 MBRecognizing that the majority of sales presentations in the water industry put participants to sleep, Callioni began experimenting with a new breed of engagement – one he refers to as relationship marketing, utilizing modern communication tools and dependent on the deep knowledge from within his organization seldomly shared with others.
Visually Selling Your Water Solutions: Pictures Worth A Thousand Words
October 04, 2021 19:00 - 25 minutes - 17.7 MBHow many international models are heading up companies in the water and wastewater industry? As the youngest environmental engineer in New Zealand, Zac MacFarlane is bringing a unique appreciation for aesthetic design to visually showcase the installations and success stories of Clemens Water Engineering and the Pure Group.
Converting Complexity Into Value Your Customers Will Understand
September 15, 2021 10:00 - 28 minutes - 19.9 MBWim Audenaert, CEO and Founder of AM-TEAM, explains the hardware and software tools he uses to translate the deep science behind his company’s mission into commercial value for the water industry. Among other advice, Wim encourages listeners to be authentic and not overthink their narrative.
Björn Otto: Revolutionizing Water And Wastewater Industry Marketing
August 15, 2021 10:00 - 25 minutes - 17.9 MBRecognizing the conservative and technology-focused nature of the water and wastewater industry, Björn Otto shares some of the modern marketing methods he deploys to help companies grow within the context of the water and wastewater market.
Developing Messages And Themes In Support Of Your Mission
August 01, 2021 10:00 - 31 minutes - 21.8 MBJohn Farner, Chief Sustainability Officer for Netafim and previous Industry Development Director for the Irrigation Association, discusses the importance of being mission-driven in your communication strategy and shares some examples of how to successfully develop and deploy marketing tools and messages built around themes in support of your business development outcomes.
Antoine Walter: A Lesson For Water Equipment Suppliers In Elevating Your Marketing To The Next Level
July 15, 2021 10:00 - 30 minutes - 20.9 MBAntoine Walter, Senior Business Development Manager for Georg Fischer, discusses his unique marketing approach with Adam and Jim. As Antoine explains his interest in the topics and guests he engages with to create his (don’t) Waste Water podcast and associated compilation book, his passion for our industry and the method behind his creative and entertaining madness shines out.
Influencing Tips From Around the Water Industry and Beyond
July 01, 2021 10:00 - 24 minutes - 16.6 MBAs President of Bluefield Research, Reese Tisdale has a unique view of the water sector, interacting with water utilities, vendors, investors, and industrial customers. Reese shares his opinions on who in the water sector is telling their story right and offers up some examples from other industries that those in the water sector could learn from.
Mae Stevens: Helping The Water Sector Advocate For Itself
June 15, 2021 14:00 - 26 minutes - 17.9 MBThe Federal government plays a significant role in water project development, through both funding and regulating the industry. Water sector champion Mae Stevens shares how we as water professionals need to play an important role in influencing our congressional representatives and senators to win support of what we need to advance business opportunities.
Jeff Hobbs: Put Valuable Content Where Your Customer Will Look
June 01, 2021 10:00 - 23 minutes - 15.9 MBAs former VP of Technology for San Jose Water, Jeff Hobbs shares his customer view and experience to help vendors stand a better chance of winning a private utility’s attention. Recognizing how difficult it is for vendors to locate the right advocates from within, Hobbs suggests anticipating and then showing up where your customers are looking for information.
Manny Teodoro: Lessons In Content Sharing To Win Your Water Audience
May 15, 2021 11:00 - 24 minutes - 17 MBManny Teodoro, Associate Professor at the University of Wisconsin’s La Follette School of Public Affairs and water/wastewater industry blogger, brings an academic’s unique insight into the world of engaging audience in this lively conversation that touches on “research not me-search”, a 200% email open rate, having something interesting to say and telling it to someone who cares.
Dan Keppen: Expanding Your Solution Story To Reach Diverse Stakeholders
May 01, 2021 10:00 - 31 minutes - 21.5 MBDan Keppen, Executive Director of the Family Farm Alliance, is a seasoned master of engaging diverse stakeholders in support of his cause. In our latest episode, Dan discusses how to develop points of shared value with others and the importance of regular communications in building and informing a robust network.
Melissa Meeker: Building Your Social Media Following
April 15, 2021 11:00 - 18 minutes - 13.1 MBMelissa Meeker, CEO of The Water Tower, discusses her approach to embracing modern marketing channels to create a more collaborative and interactive union between vendors, utilities and the general public.
Corey Williams: Go-To-Market Transformation And The 6-Figure PowerPoint
April 01, 2021 11:00 - 26 minutes - 18.1 MBCorey Williams, CEO of SmartCover, reflects on his past experience leading Optimatics through a go-to-market transformation. Corey explains how to think differently about learning the why in why your company is in business and the importance of understanding your why before connecting with utilities.