Since he was a child, D’Wayne Edwards has had an incredible gift to draw what he sees. At age 17, he won a Reebok design competition, beating out professionals and college students nationwide. Since then, D’Wayne has built an incredible career and reputation as an elite designer and creative.

In this episode, you’ll hear D’Wayne’s Water the Bamboo story about how he built his career and eventually launched his own design school during a sabbatical at Nike.

Episode Highlights:

00:45 - How growing up in Inglewood, California shaped D’Wayne  02:31 - How one TV Guide magazine inspired his design career 07:46 - What happened when he entered into a design contest and won 09:29 - How to respond to “negaholics” and people who discourage 11:43 - The role his brothers played in his growth 18:21 - How loving your work is a “gift and a curse” 22:55 - What the design process is like 27:10 - How vision plays a role in creativity and design 31:24 - Letting things come to you 33:06 - Aha moment in the design community 37:02 - Advice to D’Wayne’s younger self 42:51 - What D’Wayne is most proud of after launching Pensole 45:55 - Who inspires D’Wyane 50:45 - How one sabbatical from Nike turned into a design school

Order the Water the Bamboo Book at https://amzn.to/3mPxcZu

Order the What's Going Well? Book at https://amzn.to/3rBePLy 

Guest at a Glance

Dr. D’Wyane Edwards is a veteran shoe designer, and one of six designers ever to design an Air Jordan (21 and 22) in its 1st 23-year history. Edwards is also the founder of Pensole Footwear Design Academy.

Learn more about D’Wayne Edwards

 

Learn more about Greg Bell

More than just a motivational speaker, Greg Bell is a Portland, Oregon based thought leader, business consultant, and leadership coach. His popular books, What’s Going Well? and Water The Bamboo: Unleashing The Potential Of Teams And Individuals, have inspired an array of organizations, from Fortune 500 companies like Nike, Disney, and Comcast, to the Portland Trail Blazers and Division I NCAA athletic teams like the Oregon Ducks Football and the Gonzaga Bulldogs Basketball. 

Visit Greg’s website.

Connect with Greg LinkedIn | Facebook | Instagram | Twitter

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