Water & Music
14 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 36 ratingsThe fine print of big ideas in music and technology, hosted by Cherie Hu and featuring a curated selection of leaders, innovators, artists and thinkers from across the music business. This is an ad-free audio companion to the eponymous email newsletter.
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Episodes
Episode 14 (ft. Amit Gurbaxani): What India's music industry can teach us about paid YouTube views, musical regionalism and the productive uselessness of charts
November 26, 2019 10:00 - 54 minutes - 74.4 MBINTRO/OUTRO MUSIC: Lakey Inspired — "Better Days" YouTube | SoundCloud License for commercial use: Creative Commons Attribution 3.0 Unported "Share Alike" (CC BY-SA 3.0) License. Full License: https://creativecommons.org/licenses/... Music promoted by NCM: https://goo.gl/fh3rEJ FEATURED GUEST: Amit Gurbaxani, freelance music journalist (Firstpost, Billboard, Music Ally, etc.) FULL ANNOTATED AND HYPERLINKED TRANSCRIPT: https://medium.com/@cheriehu42/what-indias-music-industry-can-t...
Episode 13 (ft. Garrison Snell): Why now is a tough time to start a music marketing agency
October 04, 2019 14:00 - 1 hour - 82.8 MBINTRO/OUTRO MUSIC: Gab Wolf — "Baby" Bandcamp FEATURED GUEST: Garrison Snell, Founder/CEO of Gyrosity Projects FULL ANNOTATED AND HYPERLINKED TRANSCRIPT: https://medium.com/@cheriehu42/why-now-is-a-challenging-time-to-start-a-music-marketing-agency-f151192c9410 ★ Support this podcast on Patreon ★
Episode 12 (ft. Madame Gandhi): What does an artist-centric future for music-tech look like?
September 19, 2019 13:00 - 47 minutes - 43.2 MBINTRO/OUTRO MUSIC: Madame Gandhi — "Bad Habits" (Instrumental) Spotify | Instagram | YouTube FEATURED GUEST: Kiran Gandhi, a.k.a. Madame Gandhi FULL ANNOTATED AND HYPERLINKED TRANSCRIPT: https://medium.com/@cheriehu42/what-does-an-artist-centric-future-for-music-tech-look-like-9ae5ca11d435 ★ Support this podcast on Patreon ★
Episode 11 (ft. Wyatt Jenkins): Why music isn't a top-two category on Patreon (yet)
August 14, 2019 17:00 - 58 minutes - 133 MBINTRO/OUTRO MUSIC: PYLOT — "Clova" Spotify | SoundCloud | Apple Music Music provided by Monstercat: https://youtube.com/monstercat https://youtube.com/monstercatinstinct FEATURED GUEST: Wyatt Jenkins, SVP Product at Patreon Patreon raised a $60 million Series D funding round in July 2019, around one month after this interview was originally recorded. Part of our discussion revolves around Wyatt's blog post in February 2019 about why Patreon is not a discovery platform. FULL ANNOT...
Episode 10 (ft. Alex Mitchell): How artificial intelligence will do to music creation what Instagram did to photography
July 29, 2019 13:00 - 59 minutes - 136 MBINTRO/OUTRO MUSIC "McFlurry" (Instrumental) by Sleaford Mods Original song: Spotify | Apple Music | YouTube Music licensed from Lickd - https://lickd.co Listen and License this track here: https://t.lickd.co/0b16a70c28b54aaab609c4fc88193c06 License ID: 498c21344bcd47379e72f0f740e4465c FEATURED GUEST Alex Mitchell Founder/CEO, Boomy Boomy launched out of beta on July 19, 2019, just one hour before this episode was recorded. FULL TRANSCRIPT WITH HYPERLINKS https://medium.com/@cherie...
Episode 9 (ft. Sammy Andrews): The music business needs to break down its own data silos
July 21, 2019 21:00 - 1 hour - 44.1 MBINTRO/OUTRO MUSIC "Flowers" by a[way] Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download/Stream: http://bit.ly/Flowers-away Music promoted by Audio Library: https://youtu.be/h_7V5TXkAw4 FEATURED GUEST Sammy Andrews CEO, Deviate Digital This episode is inspired by Sammy's recent column in Music Week about the stubborn data silos that persist in the music industry. TIMESTAMPED TOPICS [2:49] Interview begins [5:53] Preliminary overview of different data silos t...
Episode 8 (ft. Eugene Kan + Charis Poon): The case for greater creative and algorithmic accountability in the music industry
June 25, 2019 13:00 - 1 hour - 68.9 MBINTRO/OUTRO MUSIC: Yung Skrrt & Jonah Baseball - "The Man" (feat. Houdinne & Lunarboy) (Instrumental) Spotify | SoundCloud | Bandcamp Yung Skrrt: Twitter | Instagram COVER ART: Arielle Trenk FEATURED GUESTS: Eugene Kan — co-founder, MAEKAN Charis Poon — writer, editor and producer, MAEKAN Both Eugene and Charis co-host the weekly podcast Making It Up, and were two of five co-writers of the essay "The Modern Creator's Paradigm: Reasons for More Critique and Accountability." SHOW T...
Episode 7 (ft. Ben Gross + Laura Kinniburgh): How lyrics are a leading indicator of innovation in music licensing
May 28, 2019 17:00 - 56 minutes - 51.7 MBINTRO/OUTRO MUSIC: WYL & Wun Two - "Kübla" Spotify | SoundCloud | Bandcamp FEATURED GUESTS: Ben Gross — Chief Strategy Officer, Genius Laura Kinniburgh — Head of Music Licensing, Genius SHOW NOTES: [2:34] Interview begins [2:52] Overview of Genius' relations with publishers, songwriters and other players in the music industry [5:45] Overview of Laura's background in music licensing and current role at Genius [6:53] Types of licenses involved in Genius' online video series [7:...
Episode 6 (ft. Alex Bonavia): Artists are now launching pads for songs, not the other way around
May 02, 2019 05:00 - 58 minutes - 54 MBINTRO/OUTRO MUSIC: "Muted Voices" by Landslide Spotify | Apple Music Licensed from Lickd—listen and license this track here License ID: 4d328232aa4a4fb1845b1b8097aaaf8e FEATURED GUEST: Alex Bonavia Head of Business Development at Wavo Twitter: @A_Bonavia SHOW NOTES: [1:40] Interview with Alex begins [4:54] Adam Alpert on The Chainsmokers' monthly release strategy in 2017: "The strategy works very well for streaming services, because they are getting regular content, and playlist...
Episode 5 (ft. Kero One): The lowdown on lo-fi hip-hop's past, present and future
April 20, 2019 05:00 - 55 minutes - 51.1 MBINTRO/OUTRO MUSIC: "In All The Wrong Places" (Instrumental) by Kero One YouTube | Spotify | SoundCloud FEATURED GUEST: Kero One, DJ/rapper/producer http://www.kero1.com/ SHOW NOTES [2:40] Interview with Kero One begins [4:46] More context on the origin of the "Is this a butterfly?" anime meme: https://www.vox.com/2018/5/15/17351806/is-this-a-pigeon-anime-butterfly-meme-explained [5:45] Cartoon Network's Adult Swim is referenced several times in oral histories of lo-fi hip-hop—f...
Episode 4 (ft. Amber Horsburgh): Why marketing music to strangers, not to existing fans, is more profitable
April 01, 2019 14:00 - 52 minutes - 47.7 MBINTRO/OUTRO MUSIC: "sleep" (instrumental) by min.a Spotify | SoundCloud | YouTube TRAVEL UPDATES: I'm speaking at the European DIY Musician Conference in Valencia, Spain on April 6 and 7! If you'll still be around, you can purchase tickets here: https://diymusiciancon.com/eu/ FEATURED GUEST: Amber Horsburgh Music marketing consultant; former SVP of Strategy of Downtown Records Author of the Deep Cuts newsletter https://us2.list-manage.com/subscribe?u=f0541c84182af8be2e2a9a627&id=6...
Episode 3 (ft. Mike Warner): Playlists are here to stay, but you shouldn't pay to get on them
March 22, 2019 22:00 - 53 minutes - 48.7 MBINTRO/OUTRO MUSIC: "Drifter" by postmoderndisco Spotify | Bandcamp | SoundCloud | YouTube GUEST: Mike Warner Author, Work Hard Playlist Hard (https://gumroad.com/a/550745203) Artist + Label Relations, Chartmetric Manager + Producer, Date Night CITATIONS: [3:32] Interview with Mike Warner begins [5:14] My original tweet claiming that "playlist placement isn't artist development": https://twitter.com/cheriehu42/status/1067873158705893378 [5:41] My email newsletter issue about our...
Episode 2 (ft. Dan Runcie): How hip-hop and venture capital are blueprints for each other's futures
March 11, 2019 17:00 - 1 hour - 59.1 MBOPENING & CLOSING MUSIC: Mark Redito (fka Spazzkid) - "Getting To Know You" SoundCloud | Bandcamp | Spotify (Spazzkid) | Spotify (Mark Redito) FEATURED GUEST: Dan Runcie, founder of Trapital https://trapital.substack.com http://www.danruncie.com PODCAST ARTWORK: Arielle Trenk http://www.arielletrenk.com/ --- FULL SHOW NOTES: This episode is inspired by Dan's article in Trapital about the intersection of hip-hop and VC: https://trapital.substack.com/p/why-hip-hop-can-help-ventur...
Episode 1 (ft. David Turner): Pop music was never "behind" on streaming—and Ariana Grande is proof
February 25, 2019 10:05 - 1 hour - 56.8 MBOpening instrumental: "Gonna Be Honest" by Jae Jin Original song: youtube.com/watch?v=CwaS3G2TG-c jaejinmusic.com Guest: David Turner Website: davidturner.work Twitter: twitter.com/_davidturner_ Newsletter: getrevue.co/profile/pennyfractions Patreon: patreon.com/pennyfractions ---------- Footnotes + corrections [2:40] David Turner wrote an issue for his Penny Fractions newsletter about how Ariana Grande's "thank u, next" presents a potential new model for pop music. https://www....