Chelsea Riggs: At Amika, We're Not Just Pretty Packaging

Volume Up by The Tease

English - May 24, 2021 12:00 - 49 minutes - 114 MB - ★★★★★ - 21 ratings
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Interview with Chelsea Riggs

Chelsea Riggs, Brand President of Amika joins us to discuss their new "All Hair Welcome" campaign.

Chelsea Riggs is a founding member and Brand President of amika, a fun, accessible and affordable-luxury haircare brand that’s re-writing the narrative of the professional hair industry. Throughout her tenure, Riggs has built the brand’s distribution from the ground up by focusing on supporting the hairstylist community (now carried by over 40k stylists), gradual expansion with Sephora US over the past 10 years into all doors, and a robust DTC business that contributes over 25% of revenue. Under her leadership, amika has seen 10x revenue growth and refocused to a purpose-driven ethos centered on a future in which beauty contributes to a world where people and the planet prosper. Riggs graduated from Florida State University in 2008 with a degree in merchandising, and has been featured in WWD, Nylon, Vogue Business and Glossy.

May 2020 with Miki Wright

Go to BeautySuperStars.com and listen to Miki Wright’s podcast focused on race and diversity in the beauty industry. We’ll be talking about her all month long as she reviews the beauty industry’s successes and failures since George Floyd’s death.

This week’s episode is titled Is Multi-Cultural a Myth? with Dominique Lunn. Go to BeautySuperStars.com to learn more, listen, watch and participate in these conversations!

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Connect with Chelsea Riggs

Instagram: amikaWebsite: https://loveamika.com/

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