Michel Fortin, Director of Search at Seoplus+, questions whether we should be labelling ourselves as SEOs. Gone are the days of optimizing solely for the search engine. We must optimize for the user. Today, Michel highlights the importance of seeing ourselves as ‘growth marketers’ instead of just SEOs. Show Notes

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Michel Fortin: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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