Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast artwork

Mapping intent & conversion rate to create high ROI content -- Thomas Johnson // We Buy Any Car

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

English - August 16, 2022 12:00 - 24 minutes - 22.1 MB - ★★★★★ - 70 ratings
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Previous Episode: Leveling Up Keyword Mapping with Intent -- Thomas Johnson // We Buy Any Car
Next Episode: The Interaction of SEO & PPC -- John Horn // Stub Group

Thomas Johnson, SEO Manager at We Buy Any Car, discusses understanding query intent. It’s always challenging to get buy-in from stakeholders for SEO recommendations. But, what if there was a data-driven way to indicate future ROI on content pieces? Today, Thomas talks about understanding market intent and conversion rates to drive ROI. Show Notes

Connect With: 

Thomas Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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