Does Enterprise SEO Belong in Product or Marketing? -- Billy Watts // Homes.com
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
English - June 27, 2022 12:00 - 37 minutes - 34.1 MB - ★★★★★ - 70 ratingsBusiness Technology searchmetrics voices of search searchengineoptimization search organic marketing google digitalmarketing content Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SEO Onboarding Hires -- Jordan Koene & Tyson Stockton // Previsible
Billy Watts, Senior SEO Strategist at Homes.com, talks about where enterprise SEO belongs in the organization. While it’s more common for SEO to be integrated into the marketing department in an organization, Homes.com has integrated their SEO and product teams. Similar to Homes.com, many other large websites have been trending toward integrating SEO with product teams. Today, Billy discusses whether SEO at the enterprise level belongs in the marketing or the product org. Show Notes
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