Sangram Vajre - Boost Your Win Rate with Account Based Marketing - S4E13

Voices of CX

English - November 11, 2019 21:00 - 41 minutes - 38.2 MB - ★★★★★ - 22 ratings
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Previous Episode: Don Peppers - How Extreme Trust is Changing the CX Game - S4E12

Next Episode: Jeff Toister - Jumpstart Your CX with a Service Culture Mindset - S4E14

Sangram Vajre, co-founder and CMO of Terminus, is a passionate marketing geek who loves to solve problems, both analytically and creatively. Over the years, Sangram has amassed invaluable experience through his work with startups, consulting, and global companies.

Before Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget, and then Salesforce. He's also the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel.

For this episode, Sangram joined us live in our Atlanta Podcast Studio, and got to see our office (and our rubber duckies, of course) in person.

Access the transcript on our blog at https://voicesofcx.com/boost-your-win-rate-with-account-based-marketing-sangram-vajre/?utm_source=soundcloud&utm_medium=description

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Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/
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Follow Sangram Vajre on LinkedIn: www.linkedin.com/in/sangramvajre/
Follow Sangram Vajre on Twitter: @sangramvajre

Buy his book "Account-Based Marketing for Dummies" here: https://www.amazon.com/Account-Based-Marketing-Dummies-Business-Personal/dp/1119224853